Japan National Tourism Organization Seeks Exhibitors for Major European Travel Fairs
Tokyo, Japan – September 12, 2025 – The Japan National Tourism Organization (JNTO) is pleased to announce the call for joint exhibitors for two significant European travel trade shows: the “Ferien Messe Wien 2026” in Vienna, Austria, and the “Holiday World 2026” in Prague, Czech Republic. This initiative aims to further promote Japan as a premier travel destination to a broad European audience and offers a valuable opportunity for Japanese tourism stakeholders to connect with international travel professionals and consumers.
The application deadline for interested parties to express their participation is September 30, 2025.
Ferien Messe Wien 2026: A Gateway to Austrian and Central European Markets
The Ferien Messe Wien, scheduled to take place in Vienna, Austria, is a highly anticipated travel exhibition that attracts a substantial number of visitors from Austria and neighboring countries. It serves as a crucial platform for showcasing diverse travel products and services to an engaged and influential audience. By participating in the JNTO’s joint stand, Japanese exhibitors will benefit from a unified presence, leveraging JNTO’s established brand and outreach efforts. This collaborative approach is designed to maximize visibility and generate strong interest in Japan’s unique offerings, from its rich cultural heritage and breathtaking natural landscapes to its cutting-edge modern attractions and world-class cuisine.
Holiday World 2026: Engaging the Czech and Eastern European Travel Industry
Similarly, the Holiday World exhibition in Prague, Czech Republic, is a key event for the travel industry in Central and Eastern Europe. This fair provides an excellent opportunity for Japanese tourism businesses to engage with travel agents, tour operators, and potential travelers from a growing and dynamic market. JNTO’s joint exhibition concept for Holiday World 2026 aims to present a compelling and cohesive image of Japan, highlighting its accessibility, safety, and the diverse travel experiences it offers. Exhibitors will have the chance to forge new business relationships, present their latest travel packages, and gain valuable insights into the preferences of European travelers.
Benefits of Joint Participation:
Participating in the JNTO’s joint exhibition offers several advantages for Japanese tourism businesses. These include:
- Cost-Effectiveness: Sharing exhibition space and resources can significantly reduce individual participation costs.
- Enhanced Visibility: A coordinated presence under the JNTO banner amplifies brand recognition and impact.
- Professional Support: JNTO provides organizational and logistical support, easing the burden on individual exhibitors.
- Targeted Audience Access: Both fairs attract a highly relevant audience of travel industry professionals and potential tourists interested in international travel.
- Networking Opportunities: The events facilitate valuable networking with key players in the European travel market.
Application Process and Deadline:
Japanese tourism-related companies and organizations interested in participating in either the Ferien Messe Wien 2026 or the Holiday World 2026, or both, are strongly encouraged to submit their applications promptly. The deadline for all applications is September 30, 2025. Detailed information regarding the application procedures, exhibition fees, and specific benefits can be found on the official JNTO website.
JNTO is committed to fostering the growth of inbound tourism to Japan and believes that participation in these prominent European travel fairs will play a vital role in achieving this objective. We look forward to welcoming a diverse range of Japanese exhibitors to showcase the unparalleled appeal of Japan to the European market.
オーストリア・ウィーン開催「Ferien Messe Wien 2026」とチェコ・プラハ開催「Holiday World 2026」の共同出展者募集（締切：9/30）
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
日本政府観光局 published ‘オーストリア・ウィーン開催「Ferien Messe Wien 2026」とチェコ・プラハ開催「Holiday World 2026」の共同出展者募集（締切：9/30）’ at 2025-09-12 04:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.