Ehime Prefecture Seeks Expertise to Enhance Tourism Experience for Western, Australian, and New Zealander Visitors
Ehime Prefecture has announced the launch of a public tender for a project to develop and deliver a training program aimed at equipping guides with the skills to effectively cater to inbound tourists from Europe, the United States, Australia, and New Zealand. The announcement, posted on September 10, 2025, at 06:15, signifies Ehime’s proactive approach to boosting its international tourism appeal.
This initiative, titled “Project for Training Guides to Respond to Visitors from Europe, America, Australia, and New Zealand for Fiscal Year 2025” (2025年度欧米豪からの訪日旅行者対応ガイド育成講座事業委託業務企画提案公募（プロポーザル）の実施について), seeks to invite proposals from qualified organizations to undertake this crucial task. The ultimate goal is to cultivate a pool of highly skilled and knowledgeable guides who can provide an exceptional and culturally sensitive experience for visitors from these key international markets.
The project highlights Ehime Prefecture’s commitment to enriching the travel experience for a diverse range of global tourists. By investing in specialized guide training, the prefecture aims to ensure that visitors from Europe, the US, Australia, and New Zealand feel welcomed, well-informed, and ultimately, have a memorable and positive impression of Ehime. This includes understanding the specific needs, expectations, and cultural nuances of travelers from these regions, enabling guides to offer personalized and insightful guidance.
Further details regarding the scope of work, submission requirements, and evaluation criteria are expected to be made available through the public proposal process. Organizations with expertise in tourism training, intercultural communication, and destination marketing are encouraged to review the announcement and consider submitting their proposals to contribute to Ehime Prefecture’s growing tourism sector. This initiative underscores Ehime’s forward-thinking strategy to enhance its global competitiveness and solidify its position as a premier tourist destination.
2025年度欧米豪からの訪日旅行者対応ガイド育成講座事業委託業務企画提案公募（プロポーザル）の実施について
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愛媛県 published ‘2025年度欧米豪からの訪日旅行者対応ガイド育成講座事業委託業務企画提案公募（プロポーザル）の実施について’ at 2025-09-10 06:15. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.