Ehime Prefecture Seeks Innovative Proposals for Tourist Promotion Through Monitor Tours
Matsuyama, Ehime – September 4, 2025 – The Ehime Prefectural Government has officially announced a call for proposals for a project aimed at boosting tourism by organizing monitor tours for both domestic and international visitors. This initiative, detailed in a public announcement made today, seeks to leverage the power of firsthand experiences to promote the unique attractions of Ehime Prefecture.
The project, titled “令和７年度県内外観光客周遊促進に向けたモニターツアー実施事業委託業務企画提案公募(プロポーザル)の実施について” (Public Announcement of the Proposal Request for the FY2025 Monitor Tour Implementation Project for Promoting Tourism Circulation of Domestic and International Tourists), signifies Ehime’s commitment to enhancing its appeal as a premier travel destination.
Through this procurement process, the prefecture is inviting qualified entities to submit comprehensive proposals outlining their strategies for designing, implementing, and managing a series of monitor tours. The primary objective of these tours is to encourage a greater flow of tourists, both from within Japan and from overseas, to experience the diverse offerings of Ehime.
While specific details regarding the scope and themes of the monitor tours will be determined by the successful proposer, the overarching goal is to identify and showcase the region’s strengths. This could encompass a wide range of experiences, from exploring the historical significance of Matsuyama Castle and Dogo Onsen, to indulging in the culinary delights of Ehime’s renowned citrus fruits and seafood, or immersing oneself in the natural beauty of the Shimanami Kaido cycling route and the serene islands of the Seto Inland Sea.
The Ehime Prefectural Government is looking for innovative and well-structured proposals that demonstrate a deep understanding of the tourism market, effective promotional strategies, and a proven ability to organize successful tour programs. Key considerations for proposers are expected to include:
- Target Audience Identification: Strategies for attracting specific demographics of domestic and international tourists.
- Itinerary Design: Creation of engaging and memorable tour itineraries that highlight Ehime’s unique selling points.
- Operational Excellence: Robust plans for logistics, accommodation, transportation, and safety management.
- Promotional and Marketing Strategies: Effective methods for publicizing the monitor tours and generating interest.
- Data Collection and Feedback Mechanisms: Systems for gathering valuable feedback from monitor tour participants to inform future tourism development.
- Sustainability and Cultural Sensitivity: Commitment to responsible tourism practices that benefit local communities and preserve cultural heritage.
This initiative represents a significant opportunity for tourism-related businesses and organizations to partner with the Ehime Prefectural Government in shaping the future of tourism in the region. By engaging a diverse group of visitors as monitors, Ehime aims to gather authentic insights and create compelling narratives that will inspire future travel to its picturesque landscapes and vibrant culture.
Further details regarding the proposal submission process, eligibility criteria, and evaluation guidelines are expected to be made available through official channels of the Ehime Prefectural Government. Interested parties are encouraged to monitor the prefecture’s official website for updates and comprehensive documentation related to this important project.
令和７年度県内外観光客周遊促進に向けたモニターツアー実施事業委託業務企画提案公募(プロポーザル)の実施について
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愛媛県 published ‘令和７年度県内外観光客周遊促進に向けたモニターツアー実施事業委託業務企画提案公募(プロポーザル)の実施について’ at 2025-09-04 01:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.