Gen Z Set to Dominate Fall Travel in 2025, Driving Shoulder Season Boom, Airbnb Reports
San Francisco, CA – September 3, 2025 – A new report released today by Airbnb, titled “2025 Fall Travel Trends: Gen Z Travel on the Rise This Shoulder Season,” indicates a significant shift in travel patterns, with Generation Z poised to emerge as the dominant force in fall travel next year. The data suggests that younger travelers are increasingly embracing the shoulder season – the periods immediately before and after peak summer travel – to explore new destinations and experience unique adventures.
The report, published at 2:00 PM PST, highlights several key trends indicating Gen Z’s growing influence on the travel landscape. As the cost of living continues to be a consideration for many, Gen Z is demonstrating a keen ability to seek out value and affordability. This often leads them to opt for travel during the less crowded and more budget-friendly months of September, October, and November.
Furthermore, Airbnb’s findings suggest that Gen Z travelers are not simply looking for a place to stay; they are seeking authentic experiences and opportunities for cultural immersion. This translates into a preference for unique accommodations, from charming rural retreats to stylish urban apartments, that offer a more local and personalized feel. The report points to a growing interest in “staycations” that offer a taste of adventure close to home, as well as longer, more immersive trips to international destinations.
The “shoulder season” is emerging as a particularly attractive period for this demographic. With fewer crowds and often milder weather, Gen Z travelers are finding it easier to access popular attractions, enjoy outdoor activities, and connect with local communities. This trend is not only beneficial for travelers seeking a more relaxed and enriching experience but also for destinations looking to extend their tourism season beyond the summer months.
Airbnb’s analysis also suggests that technology plays a crucial role in Gen Z’s travel planning. The platform’s seamless booking process, diverse accommodation options, and integrated recommendations are instrumental in facilitating spontaneous and well-researched trips. Social media continues to be a powerful source of inspiration, with Gen Z actively sharing their travel experiences and influencing the choices of their peers.
The report offers valuable insights for the travel industry, encouraging businesses to adapt their offerings and marketing strategies to cater to the evolving preferences of Gen Z. This could involve developing more curated travel packages, promoting sustainable and responsible tourism practices, and highlighting unique local experiences that resonate with this generation’s desire for authenticity.
As the travel industry continues to evolve, the rise of Gen Z in the shoulder season signifies an exciting new chapter. Their adventurous spirit, budget-consciousness, and desire for meaningful experiences are likely to shape how and where people choose to travel for years to come. Airbnb’s “2025 Fall Travel Trends” report serves as a timely reminder for travelers and industry stakeholders alike to embrace the opportunities presented by this dynamic and growing segment of the travel market.
2025 fall travel trends: Gen Z travel on the rise this shoulder season
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Airbnb published ‘2025 fall travel trends: Gen Z travel on the rise this shoulder season’ at 2025-09-03 14:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.