Ed Sheeran Teams Up with Tokyo’s Oedo Line for “Oh!Ed! Campaign”
Tokyo, Japan – September 6, 2025 – In a unique and exciting collaboration, global music phenomenon Ed Sheeran has partnered with the Tokyo Metropolitan Bureau of Transportation for the “Oh!Ed! Campaign,” a special initiative celebrating the artist’s connection to the city and its iconic public transportation. The announcement was made today by Musicman.co.jp, a prominent comprehensive music industry information website.
This novel campaign leverages the shared “Ed” in Ed Sheeran’s name with the “Oedo” of the Toei Oedo Line, creating a playful and memorable tie-in. The Toei Oedo Line, a vital subway line serving many of Tokyo’s popular districts, will be the focal point of this cross-promotional effort.
While specific details of the campaign’s activations are still emerging, it is understood that the “Oh!Ed! Campaign” aims to enhance the experience of both Ed Sheeran fans and Tokyo Metro commuters. Potential elements may include special train designs, themed announcements, limited-edition merchandise, and fan engagement activities centered around the Oedo Line stations. The campaign is expected to bring a unique blend of music and urban exploration to Tokyo.
Ed Sheeran, renowned for his chart-topping hits and captivating live performances, has a significant global fanbase, and his connection to Japan has always been strong. This collaboration signifies a creative approach to engaging with fans and the general public, bringing the artist’s infectious energy to the everyday rhythm of Tokyo life.
The “Oh!Ed! Campaign” is poised to be a highlight for both music enthusiasts and those exploring the vibrant cityscape of Tokyo. Further announcements regarding the campaign’s duration, specific events, and how the public can participate are anticipated in the coming weeks. This innovative partnership promises to add an extra layer of excitement to the experience of riding the Toei Oedo Line.
エド・シーラン、“エド”つながりで都営大江戸線とコラボ「Oh!Ed! キャンペーン」決定
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音楽業界総合情報サイト published ‘エド・シーラン、“エド”つながりで都営大江戸線とコラボ「Oh!Ed! キャンペーン」決定’ at 2025-09-06 01:06. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.