Sapporo Beer Unveils New “Adult Elevator” Commercial Featuring Renowned Novelist Mieko Kawakami
Sapporo Beer is pleased to announce the upcoming release of the 48th installment of its highly acclaimed “Adult Elevator” commercial series for “Sapporo Nama Beer Kuro Label.” This latest installment will feature the celebrated novelist Mieko Kawakami, offering viewers a glimpse into her unique perspective on adulthood and life. The new commercial is scheduled to be unveiled on Monday, September 8th, 2025.
The “Adult Elevator” series has consistently resonated with audiences by portraying relatable and insightful conversations between the brand’s protagonist and distinguished figures from various fields. Each encounter within the metaphorical elevator serves as an opportunity for reflection on the nuances of being an adult, exploring themes of experience, wisdom, and personal growth.
Mieko Kawakami, a globally recognized and award-winning novelist, brings a distinctive literary voice and intellectual depth to this latest campaign. Her novels, known for their sophisticated prose and exploration of complex human relationships and societal themes, have garnered critical acclaim both domestically and internationally. Her participation in the “Adult Elevator” series promises to imbue the commercial with a thoughtful and perhaps even philosophical dimension.
Viewers can anticipate an engaging dialogue between Kawakami and the “Adult Elevator” protagonist, as they navigate the journey towards a symbolic age. The conversation is expected to delve into Kawakami’s personal reflections on her life and career, offering insights that will undoubtedly resonate with Sapporo Beer’s target audience of discerning adult consumers who appreciate quality and depth.
The new “Sapporo Nama Beer Kuro Label” commercial featuring Mieko Kawakami will begin airing on Monday, September 8th, 2025. Sapporo Beer invites everyone to tune in and experience this compelling new addition to its beloved “Adult Elevator” series.
「サッポロ生ビール黒ラベル」新CM 小説家の川上未映子さんが登場する「大人エレベーター」シリーズ第48弾9月8日(月)から公開！
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