Fanta® Ignites Thrills with Landmark Partnership Featuring Universal Pictures and Blumhouse Horror Icons
ATLANTA, August 27, 2025 – Fanta®, the effervescent and fruit-flavored beverage, is set to deliver an unprecedented surge of excitement and chills through an groundbreaking global partnership with two titans of the cinematic world: Universal Pictures and Blumhouse. This landmark collaboration marks the first time that some of the most iconic and revered horror characters from Universal Pictures’ legendary Monster franchise and Blumhouse’s celebrated modern horror films will converge, promising an immersive and unforgettable experience for fans worldwide.
The multi-faceted campaign, unveiled today by PR Newswire Entertainment Media, will see Fanta® bring together an extraordinary ensemble of horror legends for a series of engaging activations and content. This unique fusion of pop culture and beverage brand aims to captivate a broad audience, blending the refreshing burst of Fanta® with the suspense and exhilaration of beloved horror narratives.
While specific details regarding the nature of the collaboration are still emerging, the announcement has already generated significant buzz. Fans can anticipate a diverse range of activities designed to celebrate this extraordinary union. These are expected to include exclusive co-branded content, engaging social media initiatives, and potentially unique product packaging that pays homage to the featured horror icons. The overarching goal is to create moments of shared excitement and community among fans of both Fanta® and the horror genre.
This strategic alliance underscores Fanta®’s commitment to delivering fresh and exciting experiences to its consumers. By tapping into the enduring popularity and widespread recognition of Universal Pictures’ classic monsters and Blumhouse’s contemporary horror successes, Fanta® is positioning itself to connect with audiences on a deeper, more resonant level.
The partnership is poised to be a significant moment in entertainment marketing, showcasing how brands can creatively collaborate with major studios to generate impactful campaigns. As the campaign unfolds, Fanta® is expected to provide consumers with ample opportunities to engage with their favorite horror characters in novel and surprising ways, all while enjoying the vibrant taste of their favorite Fanta® flavors. Fans are encouraged to stay tuned for further announcements and details on how they can participate in this thrilling crossover event.
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PR Newswire Entertainment Media published ‘FANTA® TEAMS UP WITH UNIVERSAL PICTURES AND BLUMHOUSE TO BRING TOGETHER INFAMOUS HORROR ICONS FOR THE FIRST TIME IN A GLOBAL PARTNERSHIP’ at 2025-08-27 08:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.