Tokyu Corporation Launches “Itsudemo Yorimichi Pass” for Enhanced Urban Exploration
Tokyo, Japan – August 25, 2025 – Tokyu Corporation is pleased to announce the launch of a new, innovative package service designed to enrich the daily lives of its customers and foster greater engagement with the vibrant communities along its transportation network. The “Itsudemo Yorimichi Pass” (Always Detour Pass) will be available for a limited time starting September 1, 2025, offering subscribers a unique opportunity to enjoy convenient transportation alongside a delightful array of lifestyle benefits at an attractive monthly price of ¥980.
This pioneering service aims to encourage users to discover and appreciate the diverse attractions and hidden gems located in the charming towns and cities served by Tokyu Lines and buses. The “Itsudemo Yorimichi Pass” meticulously curates a package that seamlessly blends essential mobility with enriching leisure experiences, fostering a culture of spontaneous exploration and local discovery.
Key Features and Benefits of the “Itsudemo Yorimichi Pass”:
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Affordable and Accessible Transportation: For a modest monthly fee of ¥980, pass holders will gain access to a wide range of Tokyu’s transportation services. This includes unlimited travel on Tokyu train lines and designated Tokyu bus routes, making everyday commutes and leisurely travel throughout the Tokyu network exceptionally convenient and cost-effective.
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Enriching Lifestyle Experiences: Beyond transportation, the “Itsudemo Yorimichi Pass” unlocks a curated selection of enjoyable experiences that highlight the unique appeal of the communities served by Tokyu. Pass holders will receive special benefits and discounts at participating establishments offering:
- Delectable Sweets: Indulge your sweet tooth with exclusive offers at local patisseries and dessert shops, perfect for a delightful treat during your explorations.
- Relaxing Cafe Visits: Enjoy discounted coffee breaks and light refreshments at charming cafes, providing ideal spots to rest and soak in the local atmosphere.
- Captivating Cinema Experiences: Catch the latest blockbusters or independent films at a reduced price, adding a touch of entertainment to your “yorimichi” (detour).
- Other Local Attractions: The service also aims to incorporate a variety of other appealing local businesses and activities, encouraging users to discover the full spectrum of what each neighborhood has to offer.
Fostering Spontaneous Exploration and Community Vibrancy:
The core philosophy behind the “Itsudemo Yorimichi Pass” is to create opportunities for “yorimichi” – those pleasant, spontaneous detours that break the routine and lead to new discoveries. By making transportation and local enjoyment seamlessly integrated and affordably accessible, Tokyu Corporation hopes to:
- Encourage New Encounters: The pass is designed to inspire users to step off the beaten path, explore less-familiar areas, and engage with local businesses and communities. This, in turn, can lead to serendipitous encounters and a deeper connection with the regions served.
- Stimulate Local Economies: By driving foot traffic to participating sweets shops, cafes, cinemas, and other local establishments, the “Itsudemo Yorimichi Pass” aims to contribute to the economic vitality and vibrancy of the communities.
- Enhance Quality of Life: The service offers a tangible way for individuals to enhance their daily lives by incorporating enjoyable leisure activities and convenient transportation into their routines, promoting a more balanced and fulfilling lifestyle.
Tokyu Corporation is committed to continuously enhancing the urban living experience for its customers. The “Itsudemo Yorimichi Pass” represents a forward-thinking initiative that not only provides practical benefits but also fosters a sense of community and encourages a deeper appreciation for the rich tapestry of life along the Tokyu network. Further details regarding participating merchants and specific offers will be announced closer to the launch date.
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東急 published ‘月額９８０円で電車やバスなどの移動手段と、スイーツやカフェ、映画などのまちを楽しむサービスをセットでおトクに利用可能なパッケージサービス「いつでも よりみちパス」を９月１日から期間限定で発売 ～すきま時間の寄り道を生み出し、地域との新しい出会いとまちの賑わいを創出します～’ at 2025-08-25 05:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.