
Introducing Maquillage’s Revolutionary Base Serum: Elevate Your Beauty with Every Application
Tokyo, Japan – August 20, 2025 – Shiseido is delighted to announce the upcoming launch of an innovative new product from its esteemed Maquillage brand. Scheduled to debut on August 20, 2025, at 3:00 PM JST, “Maquillage | 美容液で、下地もできる。どんどんきれいになる。ベース美容液新登場” (translating to “Maquillage | It’s a serum, it’s a primer. Get more beautiful with every use. Introducing the new Base Serum.”) promises to redefine the beauty experience with its groundbreaking dual-functionality.
This highly anticipated release is more than just a makeup primer; it is a sophisticated Base Serum meticulously crafted to deliver potent skincare benefits while simultaneously preparing the skin for flawless makeup application. The core philosophy behind this new product is to empower users to become progressively more beautiful with each and every use, seamlessly integrating skincare and makeup into a single, efficacious step.
The Maquillage Base Serum embodies the brand’s commitment to combining cutting-edge cosmetic science with a deep understanding of women’s beauty aspirations. By harnessing the power of advanced skincare technology, this new formula works diligently to nourish and enhance the skin’s natural radiance.
Key to its innovative design, the Maquillage Base Serum functions as a high-performance primer. It is engineered to create a smooth, refined canvas, ensuring that foundation and other makeup products glide on effortlessly and stay in place throughout the day. This results in a more even complexion, minimized pores, and a long-lasting, natural-looking finish.
However, the true marvel of this new offering lies in its potent serum properties. Infused with carefully selected beauty ingredients, the Maquillage Base Serum actively works to improve the skin’s condition over time. While specific ingredient details will be unveiled closer to the launch, the promise is clear: consistent application will lead to visibly enhanced skin health and a more luminous complexion. This allows users to not only achieve immediate cosmetic perfection but also invest in the long-term well-being of their skin.
“Maquillage | 美容液で、下地もできる。どんどんきれいになる。ベース美容液新登場” represents a significant stride forward in the realm of beauty, offering a dual-action solution that simplifies routines without compromising on results. It caters to the modern individual who seeks efficacy, luxury, and a truly transformative beauty experience.
Shiseido extends a warm invitation to experience this exciting new innovation from Maquillage. Further details regarding the product’s features, availability, and purchasing information will be made public leading up to the official launch on August 20, 2025. We are confident that this Base Serum will become an indispensable part of your beauty ritual, helping you achieve your most radiant self, day after day.
マキアージュ | 美容液で、下地もできる。どんどんきれいになる。ベース美容液新登場
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