Here is a detailed article about the Suntory Natural Water “Cho-Bichiku” Project survey, presented in a polite tone and in English, with relevant information:
Suntory Natural Water “Cho-Bichiku” Project Reveals Significant Gaps in Disaster Preparedness
Tokyo, Japan – August 21, 2025 – A recent survey conducted by the Suntory Natural Water “Cho-Bichiku” Project has brought to light a notable disparity in disaster preparedness among Japanese consumers. The comprehensive study, which polled 2,301 individuals aged 20 to 60 across Japan, found that while a significant majority of people habitually stock up on everyday necessities, a surprisingly low percentage feel they have adequate supplies specifically for disaster situations.
The “Cho-Bichiku” Project, which translates to “just-in-case stockpiling,” aims to encourage a more proactive approach to disaster preparedness. The survey, released today, revealed that over 73% of respondents indicated a habit of buying everyday items in advance. This suggests a general awareness of the convenience and potential necessity of having reserves of daily goods.
However, when the focus shifted to disaster preparedness, the findings were less reassuring. A mere 3% of participants stated that they felt their disaster preparedness stockpiles were “sufficient.” This stark contrast highlights a crucial gap between the common practice of stocking up on everyday items and the specific, often more robust, provisions required to weather emergencies effectively.
The survey underscores a potential disconnect in how consumers perceive and prepare for different types of needs. While the habit of keeping extra items like toiletries or pantry staples might be driven by convenience or the desire to avoid frequent shopping trips, disaster preparedness demands a more strategic approach, considering factors like shelf life, nutritional value, and the duration of potential disruptions.
This research from the Suntory Natural Water “Cho-Bichiku” Project serves as a valuable reminder that proactively building and maintaining comprehensive disaster preparedness kits is an essential aspect of personal and household safety. The findings are expected to inform public awareness campaigns and potentially influence how readily available and accessible disaster preparedness information and resources are communicated to the wider population. Suntory Natural Water, through its “Cho-Bichiku” Project, is committed to raising awareness and providing support to help individuals and communities enhance their resilience in the face of unforeseen events.
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サントリー published ‘【サントリー天然水「ちょ備蓄」プロジェクト】20代～60代男女2,301人を対象に防災備蓄の実態調査を実施 73％以上の人が日用品の買い置きの習慣がありながらも、防災のための「備蓄が十分」と答えた人はわずか3％未満’ at 2025-08-21 15:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.