Ehime Prefecture Seeks Innovative Proposals for Matsuyama-Narita Route Promotion Campaign
Matsuyama, Ehime Prefecture – Ehime Prefecture has announced a call for proposals for an advertising and promotional campaign aimed at boosting the utilization of the Matsuyama-Narita air route. The prefecture is actively seeking creative and impactful strategies to attract more passengers and enhance the visibility of this important air link, which connects Ehime’s capital with Japan’s primary international gateway.
The announcement, published on August 18, 2025, marks a proactive step by the prefecture to revitalize and strengthen the air route’s appeal. The campaign’s primary objective is to encourage greater passenger numbers, thereby contributing to the economic and tourism development of Ehime Prefecture.
This initiative highlights Ehime Prefecture’s commitment to improving connectivity and accessibility for both its residents and visitors. By focusing on the Matsuyama-Narita route, the prefecture aims to facilitate easier travel for those wishing to access international destinations via Narita Airport, as well as to attract travelers from abroad who wish to experience the unique charms of Ehime.
The call for proposals invites advertising agencies and marketing specialists to submit innovative ideas that will effectively reach target audiences and communicate the benefits of utilizing this specific air route. It is anticipated that proposals will encompass a range of marketing channels, including digital advertising, public relations, social media engagement, and potentially collaborative efforts with travel agencies and other stakeholders.
Ehime Prefecture is looking for comprehensive plans that demonstrate a deep understanding of the market, compelling creative concepts, and a strategic approach to achieving measurable results. The selected proposal will play a crucial role in shaping the future of the Matsuyama-Narita air route and in promoting Ehime as a desirable destination.
Further details regarding the specific requirements and submission guidelines for the proposals are available on the official Ehime Prefecture website. This endeavor underscores Ehime Prefecture’s dedication to enhancing its transportation infrastructure and promoting its regional appeal on a broader scale.
令和7年度松山＝成田線利用促進キャンペーン広告業務に係る企画提案募集について
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愛媛県 published ‘令和7年度松山＝成田線利用促進キャンペーン広告業務に係る企画提案募集について’ at 2025-08-18 00:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.