TCL Welcomes Olympic Champion Eileen Gu as Global Brand Ambassador
HONG KONG, August 18, 2025 – TCL, a leading global electronics brand, is thrilled to announce the appointment of Eileen Gu, the celebrated Olympic freestyle skier and two-time gold medalist, as its new Global Brand Ambassador. This exciting partnership signifies TCL’s commitment to aligning with individuals who embody excellence, innovation, and a passion for pushing boundaries.
Eileen Gu, renowned for her extraordinary athletic achievements and inspiring global presence, will represent TCL across its diverse range of innovative products and initiatives worldwide. Her dynamic personality, dedication to her sport, and positive influence on young athletes make her an ideal ambassador for TCL, a brand consistently striving for cutting-edge technology and superior quality.
“We are incredibly honored to welcome Eileen Gu to the TCL family,” said [Insert Name and Title of TCL Representative, e.g., Bill Chen, Senior Vice President of Global Marketing at TCL]. “Eileen’s relentless pursuit of excellence on and off the slopes perfectly mirrors TCL’s own commitment to innovation and delivering exceptional experiences to our consumers. Her global appeal and inspiring journey will undoubtedly resonate with our audiences and further strengthen TCL’s position as a leader in the consumer electronics industry.”
The partnership will see Eileen Gu featured in TCL’s upcoming marketing campaigns, product launches, and corporate social responsibility activities. Her involvement is expected to enhance TCL’s brand visibility and connect with a broader audience, particularly those who admire athletic achievement and forward-thinking technology.
Eileen Gu expressed her enthusiasm for the collaboration, stating, “I am delighted to partner with TCL, a brand that I deeply respect for its dedication to innovation and quality. It’s inspiring to see how TCL consistently pushes the envelope in technology, much like athletes strive to break their own records. I look forward to working with TCL to share their passion for excellence and to inspire others to achieve their dreams.”
TCL’s decision to appoint Eileen Gu as its Global Brand Ambassador underscores the company’s strategic vision to associate with individuals who not only possess exceptional talent but also share TCL’s core values of ambition, perseverance, and a commitment to a brighter future. This partnership is poised to create significant synergy, bringing together the worlds of elite sports and advanced technology in a compelling and impactful way.
About TCL:
TCL is a global leader in the consumer electronics industry, known for its innovative products and commitment to quality. With a diverse portfolio including televisions, mobile devices, and smart home appliances, TCL aims to enrich the lives of consumers worldwide through advanced technology and user-centric design.
About Eileen Gu:
Eileen Gu is a professional freestyle skier and a global icon. She is a two-time Olympic gold medalist and a multiple World Champion, known for her groundbreaking performances in halfpipe, slopestyle, and big air disciplines. Beyond her athletic achievements, Gu is a dedicated advocate for sports, education, and gender equality.
TCL appoints Olympic ski champion Eileen Gu as Global Brand Ambassador
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