JNTO Invites Industry Partners to Upcoming Incentive Travel Trade Fair in Malaysia and Indonesia
Tokyo, Japan – August 15, 2025 – The Japan National Tourism Organization (JNTO) is pleased to announce an exciting opportunity for businesses and organizations interested in attracting incentive travel groups to Japan. JNTO has officially opened applications for participation in its upcoming “JNTO Incentive Travel Trade Fair (Malaysia & Indonesia),” with the application deadline set for August 29, 2025.
This specialized trade fair is designed to foster connections between Japanese tourism stakeholders and key decision-makers from the burgeoning incentive travel market in Malaysia and Indonesia. The event aims to showcase Japan’s unique offerings for corporate rewards, team-building activities, and special recognition programs, thereby boosting the arrival of high-value incentive travel groups from these key Southeast Asian countries.
Event Objectives and Significance:
The primary goal of this trade fair is to facilitate direct business-to-business interactions. Japanese tourism suppliers, including hotels, destination management companies, transportation providers, and experience operators, will have the opportunity to present their services and tailor-made packages to a curated audience of incentive travel planners, corporate event organizers, and MICE (Meetings, Incentives, Conferences, and Exhibitions) professionals from Malaysia and Indonesia.
By bringing together these crucial players, JNTO seeks to:
- Promote Japan as a premier incentive travel destination: Highlight Japan’s diverse attractions, from vibrant cityscapes and rich cultural heritage to natural beauty and world-class hospitality.
- Facilitate new business partnerships: Enable Japanese businesses to forge strong relationships with potential clients in the Malaysian and Indonesian markets.
- Increase inbound incentive travel traffic: Drive a greater number of incentive tours to Japan, contributing to the revitalization of the tourism industry.
- Provide market insights: Offer participating Japanese businesses valuable information and insights into the specific needs and preferences of the Malaysian and Indonesian incentive travel sectors.
Target Participants for Japanese Businesses:
Japanese tourism businesses and organizations are strongly encouraged to consider participating if they offer products or services suitable for incentive travel, such as:
- Hotels and luxury accommodations
- Destination Management Companies (DMCs) specializing in group travel
- Unique experience providers (e.g., cultural workshops, adventure activities, culinary tours)
- Transportation and logistics companies
- Event management companies
- Attractions and venues suitable for corporate events
Application Details:
Interested Japanese businesses are requested to submit their applications by August 29, 2025. Further details regarding the application process, eligibility criteria, and the specific format of the trade fair can be found on the official JNTO website. It is recommended that potential participants visit the provided link for comprehensive information: https://www.jnto.go.jp/news/expo-seminar/jnto_829.html
This initiative by JNTO underscores its commitment to diversifying Japan’s tourism markets and enhancing its competitiveness as a global MICE destination. Businesses that engage in this trade fair will be well-positioned to tap into the significant potential of the Malaysian and Indonesian incentive travel markets.
「JNTOインセンティブ旅行商談会（マレーシア・インドネシア）」 参加募集 （締切：8/29）
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日本政府観光局 published ‘「JNTOインセンティブ旅行商談会（マレーシア・インドネシア）」 参加募集 （締切：8/29）’ at 2025-08-15 04:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.