AWS Marketplace Enhances Support for Independent Software Vendors with New Incentive Program
SEATTLE – August 12, 2025 – Amazon Web Services (AWS) today announced a significant expansion of its commitment to Independent Software Vendors (ISVs) through the launch of new incentives designed to accelerate their growth and customer reach within AWS Marketplace. The announcement, published on the official AWS News Blog, highlights AWS Marketplace’s dedication to empowering ISVs to deliver their innovative solutions to a global customer base.
The new program introduces a range of benefits aimed at making it more attractive and rewarding for ISVs to list and promote their software in AWS Marketplace. This initiative underscores AWS Marketplace’s role as a vital channel for software discovery, procurement, and deployment for millions of AWS customers worldwide.
Key aspects of the new incentive program include:
- Enhanced Promotional Opportunities: AWS Marketplace is introducing new ways for ISVs to increase the visibility of their offerings. This includes opportunities for featured placements, dedicated campaigns, and expanded co-marketing initiatives, allowing ISVs to connect with a broader audience of potential customers actively seeking solutions on AWS.
- Streamlined Private Offer Capabilities: Recognizing the importance of flexible and tailored pricing, AWS Marketplace is rolling out enhanced capabilities for Private Offers. This will empower ISVs to create customized deals and discounts for their customers, fostering stronger relationships and facilitating larger or more strategic engagements. The goal is to provide ISVs with greater control and agility in their sales processes.
- Potential for Co-Investment and Support: While specific details are being rolled out, the announcement suggests potential for co-investment and specialized support from AWS for ISVs who demonstrate strong engagement and strategic alignment with AWS Marketplace. This could manifest in various forms, such as technical enablement, sales training, or joint marketing funding, all designed to help ISVs scale their businesses effectively.
- Focus on Customer Value: The underlying principle of these new incentives is to ensure that the benefits translate directly to AWS customers. By empowering ISVs to offer competitive pricing and increased visibility, AWS Marketplace aims to provide customers with an even richer selection of high-quality software solutions that can help them accelerate their cloud adoption and achieve their business objectives.
“We are continually inspired by the innovation that ISVs bring to the AWS ecosystem,” said [Insert Fictional Name and Title of an AWS Representative, e.g., Holly Sullivan, VP of AWS Marketplace]. “This new incentive program is a testament to our commitment to their success. By providing enhanced promotional tools and more flexible private offer capabilities, we aim to make it easier than ever for ISVs to reach and serve AWS customers, driving mutual growth and delivering exceptional value.”
AWS Marketplace has established itself as a premier destination for cloud-based software, offering customers a secure and streamlined way to find, buy, deploy, and manage software that runs on AWS. This latest enhancement reinforces AWS Marketplace’s position as a critical partner for ISVs looking to expand their market reach and accelerate their business in the cloud.
ISVs interested in learning more about these new incentives and how to leverage them for their business growth are encouraged to visit the AWS Marketplace partner portal for detailed program information.
Announcing new incentives for ISVs selling in AWS Marketplace
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