A New Chapter for Beauty Retail: Ulta Beauty and Target to Conclude Partnership in 2026
Minneapolis, MN & Bolingbrook, IL – August 14, 2025 – Target Corporation and Ulta Beauty have jointly announced their plans to conclude their collaborative retail partnership in 2026. This strategic decision marks the end of a chapter that brought the curated Ulta Beauty experience to select Target stores, offering guests a convenient way to discover a wider array of beauty brands.
The partnership, which began in 2021, was designed to leverage the strengths of both companies. Target’s expansive reach and guest loyalty combined with Ulta Beauty’s expertise in beauty curation and brand relationships created a unique offering for consumers. Over the past few years, guests have enjoyed the opportunity to explore a variety of popular beauty products within the familiar and accessible environment of Target stores.
Both companies have expressed their appreciation for the collaboration and the positive experiences it has provided to their respective guests. The decision to conclude the partnership was made with mutual agreement, reflecting evolving business strategies and priorities for each organization.
While the Ulta Beauty shop-in-shops within Target stores will cease operations in 2026, both companies are committed to ensuring a smooth transition for guests and employees. Further details regarding the timeline and operational changes will be communicated in due course.
Target continues to be a destination for a wide range of beauty products, offering its own curated selection and popular national brands across its stores and online. The company remains dedicated to enhancing its beauty assortment to meet the diverse needs and preferences of its guests.
Similarly, Ulta Beauty remains focused on its core mission of delivering the industry’s largest assortment of beauty products and services, empowering its guests to explore, discover, and express themselves through beauty. The company will continue to innovate and expand its offerings through its own brick-and-mortar stores and robust e-commerce platform.
This evolution allows both Target and Ulta Beauty to pursue their independent strategic visions, ultimately aiming to serve their guests with even greater focus and innovation in the years to come.
Ulta Beauty and Target Announce Plans to Conclude Partnership in 2026
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