Italy Unveils “Bollino” to Champion Made in Italy Fashion
Rome, Italy – August 13, 2025 – The Italian government, through Minister of Enterprises and Made in Italy Adolfo Urso, has announced a significant initiative aimed at strengthening and celebrating the nation’s renowned fashion sector. A new “bollino,” or seal of quality, is being introduced to authenticate and promote products originating from the Italian fashion supply chain. This landmark development was shared by Minister Urso with key figures in the Italian fashion industry, including Carlo Capasa, President of the National Chamber of Italian Fashion, Francesco Sburlati, CEO of Pitti Immagine, and Matteo Lunelli, President of Altagamma.
The introduction of this distinguished “bollino” signifies a concerted effort to safeguard and enhance the value of Italian fashion craftsmanship and heritage. In an increasingly globalized market, distinguishing genuine Made in Italy products from imitations is crucial for maintaining the sector’s competitive edge and upholding its reputation for quality, creativity, and innovation.
Minister Urso’s engagement with industry leaders highlights the collaborative approach being taken to ensure the efficacy and widespread adoption of this new labeling system. The “bollino” is intended to serve as a clear and trustworthy indicator for consumers, assuring them that the products they purchase are indeed a testament to the rich traditions and contemporary excellence of Italian fashion manufacturing.
This initiative is expected to provide tangible benefits to Italian businesses, from established luxury houses to smaller artisan workshops. By clearly identifying genuine Italian products, the “bollino” will help to counter unfair competition and the proliferation of counterfeit goods, allowing consumers to make informed choices and directly support Italian creativity and employment.
The development of this system is a strategic move to bolster the entire fashion supply chain, from raw material sourcing and production to design and final distribution. It underscores the government’s commitment to supporting a vital sector that plays a pivotal role in Italy’s economy and cultural identity.
Further details regarding the specific criteria for obtaining the “bollino” and its implementation timeline are anticipated to be released in the coming months. However, the announcement itself marks a promising step forward in the ongoing mission to preserve and promote the unparalleled legacy of Made in Italy fashion on the global stage. The industry’s positive reception of this initiative signals a shared vision for a more robust and protected future for Italian fashion.
Moda: Urso informa Capasa, Sburlati e Lunelli, il “bollino” per la filiera del Made in Italy.
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Governo Italiano published ‘Moda: Urso informa Capasa, Sburlati e Lunelli, il “bollino” per la filiera del Made in Italy.’ at 2025-08-13 11:53. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.