Seoul Shines: Global K-Pop Icon JENNIE Fronts Highly Anticipated Seoul Tourism Campaign
Seoul, South Korea – July 29, 2025 – The Seoul Metropolitan Government and the Seoul Tourism Organization are thrilled to announce the launch of a groundbreaking global tourism campaign, featuring the internationally acclaimed K-Pop superstar, JENNIE. This highly anticipated initiative aims to showcase the captivating allure and diverse charms of Seoul to a worldwide audience.
The campaign, aptly titled “Seoul’s Charms,” officially unveiled today, leverages JENNIE’s immense global influence and her deep connection to the vibrant city of Seoul. As a celebrated artist who embodies both cutting-edge style and a profound appreciation for her heritage, JENNIE is the perfect ambassador to highlight the multifaceted experiences Seoul has to offer.
Through a series of visually stunning and engaging content, the campaign will take viewers on a journey through Seoul’s most iconic landmarks, hidden gems, and burgeoning cultural landscapes. From the grandeur of historic palaces and the bustling energy of traditional markets to the sleek sophistication of modern design districts and the serene beauty of its natural surroundings, JENNIE will guide audiences through the essence of what makes Seoul a truly unique destination.
“We are absolutely delighted to partner with JENNIE for this pivotal global campaign,” stated a representative from the Seoul Tourism Organization. “Her global reach and genuine affection for Seoul make her the ideal voice to introduce the city’s rich tapestry of experiences to the world. We believe this collaboration will inspire countless individuals to discover the magic of Seoul for themselves.”
The campaign will feature a variety of media, including captivating promotional videos, stunning photography, and engaging social media content, all designed to immerse viewers in the Seoul experience. Audiences can expect to see JENNIE exploring everything from the city’s renowned culinary scene and its thriving fashion districts to its innovative technology hubs and its deeply rooted artistic traditions.
This initiative represents a significant step in Seoul’s ongoing efforts to solidify its position as a premier global tourist destination. By collaborating with a cultural icon like JENNIE, the Seoul Tourism Organization is poised to attract a new wave of international visitors eager to explore the dynamic energy and timeless traditions that define this remarkable city.
More details about the “Seoul’s Charms” campaign, including specific content releases and viewing platforms, will be announced in the coming weeks. The Seoul Tourism Organization encourages everyone to follow their official channels and join in celebrating the unforgettable appeal of Seoul with JENNIE.
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PR Newswire Entertainment Media published ‘Global K-Pop Artist JENNIE Highlights Seoul’s Charms: Seoul Tourism Organization Launches Highly Anticipated Global Campaign’ at 2025-07-29 13:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.