Hokkaido Prefecture Seeks Partners to Expand Sales Channels for Ainu Crafts and Foster New Talent
Sapporo, Hokkaido – July 25, 2025 – Hokkaido Prefecture has officially announced the launch of a public offering for proposals concerning a vital initiative aimed at expanding the sales channels for Ainu traditional crafts and cultivating a new generation of skilled artisans. The announcement, published today, marks a significant step forward in the prefecture’s ongoing commitment to preserving and promoting the rich cultural heritage of the Ainu people.
The project, titled “令和７年度アイヌ工芸品販路拡大・担い手育成事業委託業務” (FY2025 Ainu Crafts Sales Channel Expansion and Talent Cultivation Business Outsourcing Operations), seeks to engage external organizations to lead and implement strategies that will bolster the market presence of Ainu crafts and ensure their continued vitality through the development of new artisans.
Hokkaido Prefecture recognizes the intrinsic value of Ainu traditional crafts, which embody centuries of unique artistry, craftsmanship, and cultural significance. However, the prefecture also acknowledges the challenges faced by these crafts in reaching wider markets and the pressing need to nurture the skills and knowledge of future generations of Ainu craftspeople.
This public offering invites qualified individuals, groups, or businesses to submit comprehensive proposals outlining their vision and methodology for achieving the project’s core objectives. Key areas of focus are expected to include:
- Sales Channel Expansion: This will likely involve identifying and developing new domestic and international markets, exploring online sales platforms, establishing partnerships with retailers and cultural institutions, and creating engaging promotional activities that highlight the authenticity and artistry of Ainu crafts.
- Talent Cultivation: The project aims to foster new artisans by supporting training programs, mentorship opportunities, and skill-sharing initiatives. This could involve workshops, apprenticeships, and collaborations with experienced Ainu craftspeople to ensure the transfer of traditional techniques and knowledge.
- Brand Development and Promotion: Strategies to enhance the brand recognition and appeal of Ainu crafts will be crucial. This may include developing compelling narratives, creating high-quality marketing materials, and participating in relevant cultural events and exhibitions.
- Sustainability and Ethical Practices: Proposals are expected to demonstrate a commitment to sustainable sourcing of materials and ethical production methods, respecting both the environment and the cultural integrity of Ainu traditions.
Hokkaido Prefecture is committed to working collaboratively with selected partners to ensure the success of this important undertaking. By investing in the expansion of sales channels and the development of new talent, the prefecture aims to empower Ainu artisans, promote economic opportunities within Ainu communities, and enrich the cultural landscape for all.
Further details regarding the proposal submission process, eligibility criteria, and evaluation guidelines are available on the Hokkaido Prefecture official website. The prefecture encourages all interested and capable entities to consider contributing to this meaningful initiative.
令和７年度アイヌ工芸品販路拡大・担い手育成事業委託業務公募型プロポーザルの実施について
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北海道 published ‘令和７年度アイヌ工芸品販路拡大・担い手育成事業委託業務公募型プロポーザルの実施について’ at 2025-07-25 01:31. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.