Mango Elevates Customer Experience Through Advanced AI-Powered Personalisation
London, UK – July 18, 2025 – Fashion retailer Mango is making significant strides in its commitment to delivering a highly personalised customer experience, leveraging the power of artificial intelligence (AI) to understand and cater to individual shopper preferences. The company’s recent efforts, highlighted in a Drapers Online report, underscore a strategic move towards deeper customer engagement through intelligent technology.
In an increasingly competitive retail landscape, the ability to connect with customers on a personal level is paramount. Mango appears to be at the forefront of this evolution, employing sophisticated AI tools to analyse vast amounts of data, from browsing history and purchase patterns to style preferences and even external trends. This comprehensive understanding allows Mango to move beyond generic recommendations, offering tailored product suggestions, curated content, and personalised marketing communications across all its touchpoints.
The implementation of AI in personalisation is not merely about showing customers more of what they’ve already bought. It’s about anticipating needs and desires, introducing them to new items they will genuinely love, and creating a seamless and intuitive shopping journey. This could manifest in various ways, such as:
- Hyper-Personalised Product Recommendations: AI algorithms can identify subtle connections between products, suggesting complementary items that a customer might not have considered, thus enhancing the likelihood of a purchase and increasing basket value.
- Tailored Content and Styling Advice: Imagine receiving styling tips or trend forecasts that are precisely aligned with your existing wardrobe and aesthetic. AI can facilitate this, making customers feel understood and inspired.
- Optimised Marketing Communications: From email campaigns to app notifications, AI enables Mango to deliver the right message to the right customer at the right time, increasing relevance and reducing the likelihood of customer fatigue.
- Enhanced Website and App Navigation: By understanding individual user behaviour, AI can help optimise the digital interface, making it easier and more enjoyable for customers to find what they’re looking for.
This strategic investment in AI for personalisation signals Mango’s dedication to building stronger, more meaningful relationships with its customer base. By providing a shopping experience that feels truly bespoke, the retailer aims to foster loyalty, drive customer satisfaction, and ultimately, achieve sustained growth in the dynamic fashion sector. As AI continues to mature, its role in shaping the future of retail and customer interaction is undeniable, and Mango’s proactive approach positions them as a forward-thinking player in this exciting domain.
How Mango is enhancing personalisation with AI
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Drapers Online published ‘How Mango is enhancing personalisation with AI’ at 2025-07-18 15:05. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.