Andersen Consulting Enhances Market Access Expertise in Brazil with Prime Action Acquisition
Paris, France – July 17, 2025 – Andersen Consulting today announced a significant strategic enhancement to its market access capabilities in Brazil through the acquisition of Prime Action, a respected firm specializing in this critical area. This move underscores Andersen Consulting’s commitment to providing comprehensive support to its clients navigating the complexities of the Brazilian healthcare landscape.
The integration of Prime Action’s deep expertise and established presence in Brazil is poised to bolster Andersen Consulting’s ability to assist pharmaceutical, biotechnology, and medical device companies in effectively reaching patients and healthcare providers. Prime Action is recognized for its proficiency in a range of market access services, including pricing and reimbursement strategies, health technology assessments (HTA), and the development of value dossiers tailored to the specific requirements of the Brazilian market.
“We are delighted to welcome Prime Action and its talented team to Andersen Consulting,” said [Insert Name and Title of relevant Andersen Consulting executive, e.g., a Managing Partner for Life Sciences in EMEA]. “Brazil represents a pivotal market for innovation and growth in the life sciences sector. By combining our global strengths with Prime Action’s unparalleled local knowledge and specialized skills, we are creating a formidable force in market access. This acquisition will enable us to offer our clients a more robust and integrated suite of services, ultimately helping them to bring life-changing therapies to patients in Brazil more efficiently and effectively.”
The Brazilian healthcare system is characterized by its unique regulatory framework and evolving reimbursement landscape. Andersen Consulting’s acquisition of Prime Action is a direct response to the growing demand for expert guidance in this dynamic environment. The combined entity will leverage Prime Action’s established relationships with key stakeholders, including regulatory bodies, payers, and healthcare opinion leaders, to facilitate smoother market entry and sustained access for innovative products.
[Insert Name and Title of relevant Prime Action executive, e.g., the CEO of Prime Action] commented, “Joining forces with Andersen Consulting is an exciting milestone for Prime Action. Our shared dedication to client success and our complementary expertise will create significant value for our clients. We are confident that this collaboration will empower us to deliver even greater impact in the Brazilian market, ensuring that innovative medical solutions reach those who need them most.”
This strategic acquisition reinforces Andersen Consulting’s position as a leading global advisor to the life sciences industry. It signifies a commitment to expanding its presence and capabilities in key emerging markets, providing clients with the localized insights and strategic acumen necessary to thrive in today’s competitive global marketplace.
Andersen Consulting renforce son expertise dans l'accès au marché avec Prime Action au Brésil
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