M&S Reintroduces Sparks Loyalty Scheme Following Cyber Incident
London, UK – July 17, 2025 – Marks & Spencer (M&S) has today announced the successful resumption of its popular Sparks loyalty scheme, following a temporary suspension in the wake of a significant cyber incident. The company confirmed that the scheme is now fully operational, allowing customers to once again earn and redeem rewards.
The return of Sparks is a welcome development for the retailer’s loyal customer base, who rely on the scheme for exclusive offers, personalized discounts, and early access to sales. The cyber incident, which M&S has been working diligently to address, had temporarily impacted the functionality of the Sparks platform.
While details surrounding the precise nature of the cyber incident remain limited, M&S has been transparent about its commitment to security and has reportedly invested significantly in reinforcing its digital infrastructure. The company has expressed gratitude for the patience and understanding of its customers during the period of disruption.
A spokesperson for M&S commented, “We are delighted to confirm that the M&S Sparks scheme is back online and ready to welcome our valued customers. The safety and security of our customers’ data and the integrity of our systems are of paramount importance to us. We have taken this opportunity to further strengthen our cybersecurity measures, ensuring a secure and rewarding experience for all Sparks members.”
The relaunch of the Sparks scheme is expected to provide a significant boost to customer engagement and loyalty for M&S. The retailer, which has been undergoing a period of transformation, relies heavily on initiatives like Sparks to foster strong relationships with its shoppers.
Customers who had existing rewards or points on their Sparks accounts prior to the suspension can rest assured that these have been preserved and are now accessible. M&S encourages all Sparks members to log in to their accounts to explore the latest offers and continue enjoying the benefits of the loyalty program. Further updates and information regarding the enhanced security features are expected to be communicated directly to members in the coming days.
M&S resumes Sparks loyalty scheme
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
Drapers Online published ‘M&S resumes Sparks loyalty scheme’ at 2025-07-17 12:45. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.