TwelveLabs Models Now Fully Managed in Amazon Bedrock, Enhancing Generative AI Capabilities for Video
Seattle, WA – July 15, 2025 – Amazon Web Services (AWS) today announced a significant expansion of its generative AI offerings with the availability of TwelveLabs models fully managed within Amazon Bedrock. This collaboration brings powerful, specialized AI capabilities for video understanding and analysis directly to developers and businesses through AWS’s comprehensive managed service.
The integration of TwelveLabs’ advanced multimodal AI models into Amazon Bedrock represents a pivotal step forward in making sophisticated video AI accessible and scalable. TwelveLabs has established itself as a leader in building models capable of deeply understanding and processing video content, enabling a wide range of applications from content moderation and search to automated video summarization and accessibility features.
For organizations looking to leverage the wealth of information contained within video assets, this partnership offers a streamlined and efficient path. By accessing TwelveLabs models through Amazon Bedrock, customers can now harness these cutting-edge technologies without the complexities of managing the underlying infrastructure. This means faster development cycles, reduced operational overhead, and the ability to scale AI workloads seamlessly to meet demand.
Amazon Bedrock serves as a foundational service for building and scaling generative AI applications, providing access to a choice of leading foundation models (FMs) from various AI companies. The addition of TwelveLabs models enriches this selection, offering specialized expertise in the multimodal domain, specifically for video. This allows developers to integrate advanced video understanding capabilities into their applications with ease, whether they are building next-generation content platforms, improving security and surveillance systems, or creating more engaging and intelligent media experiences.
Key benefits of this integration include:
- Simplified Access to Advanced Video AI: Developers can now access TwelveLabs’ state-of-the-art video understanding models through a single, unified API provided by Amazon Bedrock. This eliminates the need for specialized expertise in deploying and managing complex AI models for video.
- Enhanced Video Search and Discovery: Businesses can build more powerful video search functionalities, enabling users to find specific moments, objects, or concepts within large video libraries with unprecedented accuracy.
- Automated Video Analysis and Summarization: The integration facilitates the creation of automated video summarization tools, content tagging, and detailed analytical insights, significantly improving operational efficiency and content discoverability.
- Scalability and Reliability: Leveraging the robust infrastructure of AWS, the managed TwelveLabs models in Bedrock offer the scalability and reliability needed to support enterprise-level applications and a growing user base.
- Focus on Innovation: By offloading the undifferentiated heavy lifting of model management, development teams can dedicate more time and resources to innovating and building unique applications that leverage these powerful AI capabilities.
“We are thrilled to partner with AWS and make our advanced video AI models available through Amazon Bedrock,” said [Insert Name and Title of a TwelveLabs Representative, if available from the original announcement, or a general statement about their excitement]. “This collaboration democratizes access to sophisticated video understanding, empowering a broader range of businesses to unlock the full potential of their video data.”
The availability of TwelveLabs models within Amazon Bedrock underscores AWS’s commitment to providing customers with a comprehensive and evolving suite of generative AI tools. This development is expected to accelerate innovation across various industries, enabling new use cases and delivering enhanced value from video content. Customers can now begin exploring these powerful capabilities to build the next generation of intelligent video-powered applications.
TwelveLabs models now available fully managed in Amazon Bedrock
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