7UP® Invigorates Summer with “Super Duper Refreshed” Campaign
New York, NY – July 15, 2025 – As the summer heat intensifies, 7UP® is stepping in to offer a delightful solution for beating the sweltering temperatures. The iconic lemon-lime beverage brand has officially launched its new campaign, “7UP® Makes You Feel Super Duper Refreshed,” designed to highlight the crisp, clean taste that has made 7UP a go-to for refreshment for generations.
The campaign, which officially kicked off on July 15, 2025, aims to tap into the universal desire for cool, invigorating relief during the peak of summer. Recognizing that consumers are actively seeking ways to combat the heat, 7UP is positioning itself as the perfect antidote, promising a “super duper” level of refreshment that goes beyond the ordinary.
The “Super Duper Refreshed” messaging emphasizes the unique sensory experience 7UP provides. Its balanced blend of lemon and lime flavors, coupled with its signature crisp carbonation, creates a vibrant and uplifting sensation. This campaign seeks to evoke feelings of energy, revitalization, and pure enjoyment, all while offering a welcome respite from the summer sun.
While specific details of the campaign’s activations are still unfolding, it is expected to encompass a multi-faceted approach, likely including engaging advertising, social media content, and potentially experiential activations designed to bring the feeling of “super duper” refreshment to life. The brand’s commitment to delivering a consistently high-quality and enjoyable beverage experience remains at the forefront.
As temperatures rise, consumers can look forward to 7UP being readily available to help them navigate the summer months with a refreshing lift. The “7UP® Makes You Feel Super Duper Refreshed” campaign serves as a timely reminder of the simple pleasures that can significantly enhance the summer experience.
7UP® MAKES YOU FEEL SUPER DUPER REFRESHED TO BEAT THE SUMMER HEAT
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