Next and Frasers Reportedly Eyeing Seraphine Acquisition
London, UK – July 14, 2025 – Drapers Online has reported that both high-street fashion giant Next and the owner of House of Fraser, Frasers Group, are reportedly being considered as potential suitors for the maternity and nursing wear retailer, Seraphine. The article, published on July 14th at 06:30 BST, suggests that both companies may be preparing for a “hard buy” of the embattled brand.
Seraphine, which has historically enjoyed a strong presence in the market and has been a popular choice for celebrity clientele, has faced significant financial challenges in recent times. The news of potential acquisition interest from established players in the retail sector could signal a new chapter for the brand, offering a potential lifeline amidst its current difficulties.
The “hard buy” terminology implies a serious and committed offer, suggesting that both Next and Frasers are not merely exploring options but are likely undertaking due diligence and preparing concrete proposals to secure Seraphine. For Next, known for its robust retail and online presence, acquiring Seraphine could represent a strategic expansion into a niche but resilient market segment. The brand’s established customer base and product offering could complement Next’s existing portfolio.
Similarly, Frasers Group, under the leadership of Mike Ashley, has been actively pursuing strategic acquisitions to strengthen its retail footprint and diversify its brand stable. Integrating Seraphine could align with Frasers’ ongoing efforts to enhance its fashion offerings and leverage its existing retail infrastructure.
While details surrounding the potential valuation and specific terms of any acquisition remain undisclosed, the reported interest from two of the UK’s prominent retail groups highlights the underlying value and brand recognition that Seraphine still possesses. The outcome of these potential bids will be closely watched by industry observers, as it could have a significant impact on the competitive landscape of the maternity and childrenswear market. Further updates are anticipated as discussions, if any, progress.
Next and Frasers tipped for ‘hard buy’ Seraphine
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Drapers Online published ‘Next and Frasers tipped for ‘hard buy’ Seraphine’ at 2025-07-14 06:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.