BMW Group Announces Exciting “Fine Art on Wheels” Exhibition at Louwman Museum
Munich/The Hague – July 4, 2025 – The BMW Group is delighted to announce a significant cultural milestone, as the prestigious Louwman Museum in The Hague, Netherlands, prepares to host a captivating exhibition titled “Fine Art on Wheels.” This special showcase will feature eight iconic vehicles from the legendary BMW Art Car Collection, celebrated in the very year of its 50th anniversary.
This collaboration marks a significant moment, bringing together the worlds of automotive innovation and artistic expression. The “Fine Art on Wheels” exhibition will present a curated selection of BMW Art Cars, often referred to as “rolling sculptures,” highlighting the unique interplay between cutting-edge automotive design and the creative visions of renowned international artists.
The BMW Art Car Collection, initiated in 1975 by French race car driver Hervé Poulain and BMW racing driver Jochen Neerpasch, represents a unique endeavor to transform automobiles into canvases for artistic interpretation. Over the past five decades, a distinguished roster of artists, including Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, and Jeff Koons, have contributed to this extraordinary collection, each imbuing a BMW automobile with their distinct artistic language and perspective.
Visitors to the Louwman Museum will have the unparalleled opportunity to experience firsthand the diversity and brilliance of these automotive masterpieces. The exhibition promises to offer a deep dive into the history and evolution of the BMW Art Car concept, exploring the dialogues between art, design, and technology that have defined the collection for half a century.
The Louwman Museum, renowned for its extensive and historically significant collection of automobiles, provides an ideal setting for this celebration of art and engineering. The “Fine Art on Wheels” exhibition is anticipated to draw art enthusiasts and automotive aficionados alike, offering a rare chance to admire these unique creations in a dedicated and inspiring environment.
Further details regarding the exhibition dates and opening hours will be announced in due course. The BMW Group is proud to partner with the Louwman Museum to share this remarkable chapter of its cultural heritage with a global audience.
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
BMW Group published ‘Revving up art: Louwman Museum to open “Fine Art on Wheels” exhibition as part of the Art Car World Tour. Eight “rolling sculptures” from the legendary BMW Art Car Collection on display in the year of its 50th anniversary.’ at 2025-07-04 13:14. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.