Belif Skincare Partners with NFL Prospect Cooper DeJean for “Game-Day Glow” Campaign at Ulta Beauty
New York, NY – July 10, 2025 – Belif Skincare, a renowned Korean skincare brand celebrated for its commitment to natural ingredients and efficacious formulas, is thrilled to announce an exciting partnership with rising NFL star Cooper DeJean. This collaboration brings the highly anticipated “Game-Day Glow” campaign to Ulta Beauty, the premier beauty retailer in the United States.
The “Game-Day Glow” campaign aims to highlight how Belif’s signature products can help individuals achieve a healthy, radiant complexion, mirroring the confidence and vitality associated with a successful performance on the field. Cooper DeJean, a highly touted defensive back known for his exceptional talent and unwavering dedication, embodies the spirit of this campaign. His fresh-faced appeal and natural charisma make him the perfect ambassador to connect with consumers seeking effective and trustworthy skincare solutions.
The partnership will prominently feature Belif’s popular product lines, encouraging shoppers at Ulta Beauty to discover the brand’s core philosophy: “Honesty. Sincerely.” This ethos is deeply ingrained in Belif’s approach to skincare, utilizing meticulously selected natural ingredients, free from harmful chemicals, to deliver visible results.
Through engaging in-store displays and a series of digital activations, the “Game-Day Glow” campaign will showcase how Belif’s hydration-focused and skin-balancing products can contribute to a refreshed and revitalized appearance, both on and off the field. Consumers can expect to find Belif’s best-selling items, such as the iconic The True Cream Aqua Bomb, lauded for its intense hydration, and the Hungarian Water Essence, known for its skin-energizing properties, playing a starring role.
This collaboration marks a significant step for Belif Skincare as it continues to expand its reach and connect with a broader audience, particularly among young, active individuals who prioritize both performance and personal well-being. The alignment with Cooper DeJean, a symbol of athletic excellence and authentic appeal, is expected to resonate strongly with consumers seeking to enhance their natural radiance.
Ulta Beauty customers will have the opportunity to experience the “Game-Day Glow” firsthand, with special promotions and educational content designed to introduce the benefits of Belif’s clean and effective skincare. The campaign is poised to inspire a new wave of skincare enthusiasts to embrace the power of natural ingredients and achieve their own version of game-day ready skin.
Belif Skincare and Cooper DeJean invite everyone to visit their nearest Ulta Beauty store or explore online to discover the secrets to a healthy, glowing complexion that radiates confidence.
Belif Skincare and NFL Star Cooper DeJean Bring Game-Day Glow to Ulta Beauty
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