Linda Yaccarino Steps Down as X CEO After Two Years
Dublin, Ireland – July 10, 2025 – Linda Yaccarino has announced her departure as Chief Executive Officer of X, formerly known as Twitter, after a tenure of two years. The news, confirmed today by Silicon Republic, marks a significant shift for the social media platform as it continues to navigate its post-acquisition landscape.
Yaccarino, who took the helm of X in June 2023, was tasked with revitalizing the company’s advertising business and steering it through a period of considerable change following its acquisition by Elon Musk. Her appointment was seen as a strategic move to bring a seasoned advertising industry executive into a leadership role, aiming to rebuild trust with brands and advertisers.
During her two-year term, Yaccarino focused on re-establishing X’s appeal to advertisers, a sector that experienced significant turbulence after the platform’s ownership change. She emphasized a renewed commitment to brand safety and content moderation, working to reassure marketers about the platform’s environment. Her efforts included introducing new advertising formats and strategies designed to attract investment and foster growth.
While specific details regarding the reasons for her departure have not been extensively elaborated upon, the announcement comes at a time when X continues to evolve under the direct influence of Elon Musk, who remains heavily involved in the company’s strategic direction and product development. Musk has consistently championed a vision for X as an “everything app,” integrating a wide range of services beyond its core social media functionality.
The transition in leadership is expected to bring about renewed focus on Musk’s long-term ambitions for the platform. His involvement in day-to-day operations and decision-making processes has been a consistent feature of his ownership, and it is anticipated that this will continue to be the case moving forward.
The industry will be closely watching X to understand how this leadership change will impact its future strategies, particularly in relation to its advertising partnerships and its broader mission to become a comprehensive digital platform. Yaccarino’s contributions in attempting to stabilize and rebuild the advertising base will be a key part of the narrative as X embarks on its next chapter.
Linda Yaccarino steps down as X CEO after two years
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Silicon Republic published ‘Linda Yaccarino steps down as X CEO after two years’ at 2025-07-10 07:43. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.