Hisense Continues its Global Ascent, Securing a Top 10 Position in Kantar BrandZ Chinese Global Brand Builders for the Ninth Consecutive Year
[City, State] – July 10, 2025 – Hisense, a leading global consumer electronics and home appliances brand, has once again demonstrated its strong international presence and brand building prowess, officially ranking within the top 10 of the prestigious Kantar BrandZ Chinese Global Brand Builders 2025 report. This significant achievement marks the ninth consecutive year Hisense has been recognized among China’s most successful global brands, underscoring a consistent and impressive trajectory of growth and market influence.
The annual Kantar BrandZ Chinese Global Brand Builders report identifies and celebrates Chinese brands that have successfully expanded their reach and appeal beyond domestic borders. The rankings are meticulously compiled based on Kantar’s proprietary BrandZ methodology, which analyzes brand equity, consumer perception, financial performance, and market presence across key international markets.
Hisense’s sustained presence in the top tier of this influential ranking is a testament to its unwavering commitment to product innovation, quality, and strategic global expansion. Over the years, the company has invested heavily in research and development, consistently delivering cutting-edge technology and superior user experiences across its diverse product portfolio, which includes televisions, refrigerators, washing machines, air conditioners, and mobile devices.
Furthermore, Hisense’s success can be attributed to its well-executed global marketing strategies and localized approaches. The brand has focused on building strong relationships with consumers in key international markets through sponsorships, partnerships, and targeted advertising campaigns. This has fostered significant brand awareness and loyalty, allowing Hisense to compete effectively with established global players.
“We are incredibly proud to be recognized by Kantar BrandZ for the ninth year in a row,” said [Name and Title of a Hisense representative, e.g., Mr. Lin Lan, Chairman of Hisense Group] in a statement. “This consistent ranking is a powerful affirmation of our long-term vision and the hard work of our entire global team. It reflects our dedication to not only providing high-quality products but also to building a trustworthy and aspirational brand that resonates with consumers worldwide.”
The Kantar BrandZ Chinese Global Brand Builders 2025 report serves as a valuable benchmark for understanding the evolving landscape of Chinese global brands. Hisense’s continued prominence highlights its ability to navigate complex international markets, adapt to diverse consumer needs, and build lasting brand equity. As Hisense continues to innovate and expand, its position as a leading global brand is expected to further solidify in the years to come.
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