Morrisons Enhances In-Store Shopping with AI-Powered Product Finder Through Google Cloud Partnership
London, UK – July 9, 2025 – Morrisons, a leading UK supermarket chain, today announced a significant collaboration with Google Cloud, aimed at revolutionizing the in-store shopping experience for its customers. The partnership will see the deployment of an innovative AI-powered product finder, designed to help shoppers quickly locate items within Morrisons’ extensive store layouts.
The new technology, set to be rolled out across Morrisons stores, leverages the advanced capabilities of Google Cloud’s artificial intelligence and data analytics solutions. By integrating this AI-powered tool, Morrisons aims to address a common customer pain point: the time and effort spent searching for specific products. Shoppers will be able to utilize the product finder via dedicated in-store digital kiosks or potentially through the Morrisons mobile app, receiving real-time guidance on the precise location of their desired items.
This initiative underscores Morrisons’ commitment to embracing technological advancements to improve customer convenience and satisfaction. The AI-powered product finder is expected to not only streamline the shopping process but also potentially reduce customer frustration, leading to a more enjoyable and efficient visit to the supermarket.
A spokesperson for Morrisons commented, “We are thrilled to partner with Google Cloud to bring this cutting-edge AI technology to our customers. We are always looking for ways to make shopping easier and more enjoyable, and we believe this new product finder will be a game-changer for in-store navigation. It’s about using smart technology to help our shoppers find exactly what they need, when they need it.”
The collaboration highlights a growing trend in the retail sector, where businesses are increasingly turning to cloud-based AI solutions to enhance operational efficiency and elevate customer experiences. Google Cloud’s robust platform is well-suited to handle the complex data processing and real-time responsiveness required for such an application.
This partnership signifies a forward-thinking approach by Morrisons to adapt to evolving consumer expectations in the digital age, ensuring that the physical store remains a welcoming and efficient environment for all shoppers. Further details regarding the rollout schedule and specific features of the AI-powered product finder are anticipated in the coming months.
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www.prnewswire.com published ‘Morrisons Partners with Google Cloud to Launch AI-Powered Product Finder, Elevating In-Store Experience’ at 2025-07-09 07:59. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.