Pirelli Achieves Milestone with New Tire Featuring Over 70% Bio-Based and Recycled Materials
Milan, Italy – July 9, 2025 – Pirelli, a leading global tire manufacturer, has announced a significant advancement in sustainable tire technology with the introduction of its first standard production tire incorporating over 70% bio-based and recycled materials. This groundbreaking development underscores Pirelli’s unwavering commitment to environmental responsibility and innovation within the automotive industry.
The new tire, whose specific model will be detailed in due course, represents a substantial leap forward in reducing the environmental footprint of tire manufacturing. By strategically utilizing a diverse range of sustainably sourced components, Pirelli is setting a new benchmark for the industry in its pursuit of a circular economy.
The “over 70%” figure highlights the substantial integration of materials derived from renewable sources, such as plant-based oils and natural polymers, alongside elements recovered from end-of-life tires and other recycled streams. This multifaceted approach not only diverts waste from landfills but also minimizes reliance on virgin fossil fuels, a key objective for sustainable manufacturing.
This achievement is the result of years of dedicated research and development by Pirelli’s technical teams, who have been actively exploring and refining new material formulations. The company has focused on ensuring that the incorporation of these advanced materials does not compromise the high-performance standards and safety characteristics that consumers expect from Pirelli tires.
Pirelli’s dedication to sustainability extends beyond material sourcing. The company has consistently invested in developing production processes that are more energy-efficient and have a reduced environmental impact. This latest tire innovation is a testament to their holistic approach to sustainability, encompassing the entire lifecycle of a tire.
This milestone positions Pirelli at the forefront of the automotive sector’s transition towards greater environmental consciousness. As consumer demand for eco-friendly products continues to grow, and regulatory frameworks increasingly emphasize sustainability, Pirelli’s proactive approach ensures they are well-equipped to meet these evolving expectations.
Further details regarding the specific applications and performance characteristics of this revolutionary tire are anticipated to be released by Pirelli in the coming months. The company’s commitment to innovation and sustainability promises an exciting future for the tire industry and the broader automotive landscape.
PIRELLI: FIRST STANDARD PRODUCTION TIRE WITH OVER 70% BIO-BASED AND RECYCLED MATERIALS
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