Juan Valdez® to Become the Official Coffee of the Los Angeles Rams in Landmark Multi-Year Partnership
Los Angeles, CA – July 8, 2025 – In a significant development for both the world of premium coffee and professional American football, the Los Angeles Rams and Green Coffee Company are thrilled to announce a groundbreaking, multi-year partnership that will see the iconic Juan Valdez® brand become the Official Coffee of the Los Angeles Rams. This exciting collaboration promises to bring together the passion of Rams fans with the rich, authentic flavor of 100% Colombian coffee.
The announcement, made today by representatives from both organizations, marks a pivotal moment in establishing a strong connection between a beloved national team and a globally recognized symbol of quality coffee. The partnership aims to create unique experiences and foster a deeper engagement between the Rams’ dedicated fanbase and the exceptional coffee cultivated and promoted by Green Coffee Company.
Juan Valdez®, the Colombian coffee farmer who has become a symbol of the country’s coffee heritage, will now be prominently featured in various Rams-related activities and marketing initiatives throughout the multi-year agreement. Fans can anticipate seeing the familiar image of Juan Valdez® and his mule, Conchita, integrated into team events, digital content, and potentially exclusive merchandise.
“We are incredibly excited to welcome Juan Valdez® and Green Coffee Company to the Rams family,” said [Name and Title of Rams Representative, if available] in a statement. “This partnership represents a fantastic opportunity to align with a brand that embodies quality, authenticity, and a commitment to excellence, values that we also strive for with the Los Angeles Rams. We look forward to sharing the exceptional taste of Juan Valdez® coffee with our fans and creating memorable moments together.”
Green Coffee Company, the entity responsible for bringing the world-renowned Juan Valdez® coffee to consumers, expressed equal enthusiasm for this new venture. “[Name and Title of Green Coffee Company Representative, if available] commented, “This collaboration with the Los Angeles Rams is a testament to our dedication to connecting with consumers through shared experiences and passions. Juan Valdez® coffee is synonymous with superior quality and the rich culture of Colombian coffee farming. We are delighted to introduce our premium coffee to the passionate fanbase of the Rams and to be a part of their game-day traditions and beyond.”
The specifics of the partnership are expected to unfold in the coming months, with initiatives likely to include:
- Game Day Activations: Fans attending Rams games may have opportunities to sample Juan Valdez® coffee and experience brand-related activations within the stadium.
- Digital Content Integration: Expect to see Juan Valdez® featured in official Rams social media content, team websites, and potentially behind-the-scenes features.
- Promotional Campaigns: Joint marketing campaigns will likely be launched to engage fans and promote the shared values of both brands.
- Exclusive Offerings: There is potential for special co-branded products or fan-exclusive offers related to Juan Valdez® coffee.
This partnership underscores a growing trend of professional sports teams aligning with brands that offer premium consumer experiences. By joining forces, the Los Angeles Rams and Green Coffee Company are poised to create a compelling synergy that will resonate with fans and coffee aficionados alike, celebrating both athletic achievement and the enduring legacy of Colombian coffee. The aroma of victory, and perhaps a fresh cup of Juan Valdez®, is set to fill the air for Rams fans for years to come.
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PR Newswire People Culture published ‘Green Coffee Company y Los Angeles Rams anuncian una nueva alianza multianual para convertir a Juan Valdez® en el Café Oficial de los Rams’ at 2025-07-08 23:36. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.