Blackbaud and Constant Contact Unveil Strategic Integration to Elevate Digital Engagement for Social Impact Organizations
Charleston, SC – July 8, 2025 – In a significant move designed to empower organizations dedicated to social good, Blackbaud, a leading provider of cloud software for the social economy, and Constant Contact, a prominent email marketing and digital engagement platform, today announced the launch of a strategic integration. This powerful collaboration aims to streamline digital engagement efforts and enhance communication capabilities for a wide range of social impact organizations, from non-profits and foundations to educational institutions and religious organizations.
The newly released integration connects Blackbaud’s comprehensive Raiser’s Edge NXT, the company’s flagship constituent relationship management (CRM) solution, with Constant Contact’s intuitive email marketing and automation tools. This seamless link will enable social impact organizations to leverage their valuable donor and supporter data more effectively, fostering deeper connections and driving greater impact.
One of the key benefits of this integration lies in its ability to automate and personalize communications. By syncing constituent data directly from Raiser’s Edge NXT to Constant Contact, organizations can now easily segment their audiences based on a variety of criteria, such as giving history, engagement levels, or program interests. This granular segmentation allows for the delivery of highly targeted and relevant messages, significantly improving engagement rates and fostering stronger donor relationships.
“We are thrilled to partner with Constant Contact to deliver this much-needed integration,” said [Insert Name and Title of Blackbaud Spokesperson, if available] at Blackbaud. “Our mission is to provide the tools that help social impact organizations thrive. This integration directly addresses the need for more efficient and effective digital communication, allowing our clients to spend less time managing data and more time focusing on their vital mission.”
The integration is expected to simplify workflows and reduce the manual effort typically involved in data transfer and campaign management. Organizations can now effortlessly pull up-to-date supporter information into Constant Contact, ensuring their marketing efforts are always based on the most current data. This not only saves valuable time but also minimizes the risk of errors.
Furthermore, the combined power of these platforms will empower organizations to create more compelling and impactful digital campaigns. Whether it’s announcing new initiatives, sharing impact stories, or soliciting donations, the integration will facilitate the creation and distribution of professional-looking emails and other digital content, reaching supporters with precision and resonance.
“Constant Contact is committed to helping small businesses and organizations connect with their audiences,” stated [Insert Name and Title of Constant Contact Spokesperson, if available] at Constant Contact. “We understand the unique challenges faced by social impact organizations, and we are excited to offer an integration that will empower them to build stronger relationships with their supporters and amplify their message of positive change. This collaboration with Blackbaud is a testament to that commitment.”
The integration is designed to be user-friendly, allowing organizations of all technical skill levels to benefit from its capabilities. It promises to unlock new avenues for supporter engagement, driving increased participation, generosity, and ultimately, greater success in achieving their social impact goals.
This strategic partnership marks a significant step forward in providing social impact organizations with the comprehensive digital tools they need to navigate the evolving landscape of engagement and make a lasting difference in the world.
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