Ben’s Original™ Embarks on a New Chapter with “Keep It Original” Global Brand Platform
Chicago, IL – July 8, 2025 – Ben’s Original™, a brand long associated with bringing families and friends together around delicious meals, today announced the launch of its new global brand platform, “Keep It Original.” This initiative reaffirms the company’s enduring mission to provide simple, tasty meals that foster connection and create memorable moments.
The “Keep It Original” platform signifies a renewed commitment to the core values that have defined Ben’s Original™ for decades. In a world that often feels complex and fast-paced, the brand aims to be a constant source of comfort and togetherness, offering accessible and flavorful meal solutions that cater to diverse tastes and lifestyles.
At the heart of this new platform is the celebration of authenticity and genuine connection. Ben’s Original™ understands that in today’s busy lives, the simple act of sharing a meal can be a powerful way to bond and reconnect. “Keep It Original” encourages consumers to embrace their unique traditions, personal stories, and the joy of coming together, with Ben’s Original™ playing a supportive role in making those moments effortless and enjoyable.
The brand’s extensive portfolio of rice, sauces, and ready-to-heat meals has always been designed to make cooking simple and enjoyable, allowing individuals to spend less time in the kitchen and more time with loved ones. The “Keep It Original” platform will further highlight this convenience, showcasing how easy it is to create delicious and satisfying meals that everyone can enjoy.
While specific details about the campaign rollout were not fully elaborated in the initial announcement, it is understood that “Keep It Original” will encompass a comprehensive range of marketing initiatives designed to resonate with consumers globally. This may include new advertising campaigns, digital content, community engagement programs, and potentially partnerships that align with the brand’s ethos of togetherness and simple pleasures.
Ben’s Original™ has a rich heritage and a deep understanding of the importance of food in bringing people together. The “Keep It Original” platform is a thoughtful evolution, aiming to strengthen these bonds by continuing to offer the quality, taste, and simplicity that consumers have come to expect. The brand is poised to inspire more shared experiences, one delicious meal at a time, as it moves forward with this meaningful new direction.
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
PR Newswire Entertainment Media published ‘Ben’s Original™ Reaffirms Its Mission to Provide Simple, Tasty Meals That Bring People Together Through New “Keep It Original” Global Brand Platform’ at 2025-07-08 13:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.