BRP Celebrates Three Years of Combating Intimidation with Significant Investment in Safety and Support
Valcourt, Quebec – July 2, 2025 – BRP, a global leader in powersports vehicles, is proud to mark three years since the launch of its impactful initiative dedicated to addressing and mitigating intimidation within its communities. The company has revealed that it has invested over $10 million in this crucial cause, demonstrating a profound commitment to fostering a more welcoming and respectful environment for all its riders and enthusiasts.
This significant milestone underscores BRP’s unwavering dedication to creating positive experiences across its diverse range of products, including Ski-Doo, Sea-Doo, Can-Am, and Evinrude. The initiative, which began three years ago, was established to actively combat instances of intimidation, promote responsible riding, and cultivate a culture of inclusivity and camaraderie.
The substantial investment of over $10 million has been strategically allocated to a variety of programs and initiatives designed to make a tangible difference. These efforts have focused on several key areas, including:
- Educational Campaigns: Developing and promoting awareness campaigns that highlight the importance of respectful behavior, skill development, and adherence to safety guidelines across all BRP product lines. These campaigns aim to educate riders on the impact of their actions and encourage a sense of shared responsibility.
- Community Engagement: Supporting and collaborating with local dealerships, rider associations, and community groups to foster a positive and inclusive atmosphere. This includes organizing events, workshops, and initiatives that bring riders together in a supportive and encouraging environment.
- ** Rider Training and Safety Programs:** Investing in enhanced rider training programs that equip individuals with the necessary skills and knowledge to operate BRP vehicles safely and responsibly. This also extends to promoting certifications and best practices within the powersports community.
- Support Resources: Establishing and promoting resources for individuals who have experienced or witnessed intimidation, providing them with avenues for reporting and support. BRP believes in creating a safe space for all its customers.
“We are incredibly proud to reach this three-year milestone and to see the positive impact our investment has had in fostering a more respectful and inclusive powersports community,” said [Insert Name and Title of a BRP Spokesperson, e.g., Louis Vachon, President and CEO, or a relevant executive]. “At BRP, we believe that the joy of riding should be accessible to everyone, and that means creating an environment where all individuals feel safe, welcome, and respected. This initiative is a testament to our core values and our ongoing commitment to the well-being of our riders and their families.”
BRP’s proactive approach to addressing intimidation reflects a broader understanding of the importance of social responsibility within the recreational industry. By investing in education, community building, and safety, the company is not only enhancing the experience for its current customers but also laying the groundwork for a more positive and sustainable future for powersports.
As BRP looks ahead, it remains committed to continuously evaluating and evolving its efforts to combat intimidation and promote a culture of respect. The company encourages all members of the powersports community to join them in embracing these values, ensuring that every ride is a positive and memorable experience.
BRP Marks 3 Years of Riding Out Intimidation with $10M+ Invested in the Cause
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