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M&S Set to Complete Online Transformation by Early August
Marks & Spencer (M&S) is on track to become a fully online business by early August, according to a statement from the company’s Chief Executive Officer. This significant strategic shift marks a pivotal moment for the renowned British retailer as it accelerates its digital transformation.
The announcement, published by Drapers Online on July 1st, 2025, at 12:58 PM, indicates that M&S is nearing the completion of a comprehensive plan to transition its primary sales channel to an online-first model. This move reflects a broader trend within the retail industry towards enhanced digital capabilities and a greater focus on customer convenience through e-commerce platforms.
While specific details regarding the operational aspects and the timeline for the full online transition were not elaborated upon in the brief announcement, the CEO’s confident assertion suggests a well-defined strategy is in place. This transformation likely encompasses significant investment in M&S’s digital infrastructure, website user experience, and logistical capabilities to ensure a seamless shopping journey for its customers.
The completed online presence is expected to offer the full breadth of M&S’s product categories, including its popular clothing, home, and food ranges. This digital-first approach aims to provide customers with greater accessibility and flexibility, allowing them to shop anytime and anywhere.
This strategic pivot underscores M&S’s commitment to adapting to evolving consumer behaviour and market dynamics. By consolidating its focus on its online platform, the retailer aims to optimize its operations, reach a wider customer base, and enhance its competitive position in the contemporary retail landscape. Further information regarding the specifics of this transition is anticipated as the early August deadline approaches.
M&S to be fully online by early August, says CEO
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Drapers Online published ‘M&S to be fully online by early August, says CEO’ at 2025-07-01 12:58. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.