Casio Elevates G-SHOCK’s Global Presence with Appointment of XG as Brand Ambassador
TOKYO, JAPAN – July 1, 2025 – Casio Computer Co., Ltd. is delighted to announce a significant milestone in the evolution of its iconic G-SHOCK brand with the appointment of acclaimed artist and cultural phenomenon, XG, as its new Global Ambassador. This strategic partnership signifies a powerful fusion of cutting-edge technology and innovative artistry, poised to resonate with a new generation of trendsetters and enthusiasts worldwide.
The G-SHOCK brand, renowned for its unwavering commitment to toughness, durability, and groundbreaking design, has consistently pushed the boundaries of watchmaking since its inception. Similarly, XG, a dynamic and multifaceted musical group, has rapidly ascended to global prominence through their distinctive sound, captivating performances, and influential style. Their shared dedication to excellence and their ability to consistently deliver impactful experiences make them an ideal match for the G-SHOCK ethos.
This collaboration marks a pivotal moment for G-SHOCK, as it seeks to further strengthen its connection with global youth culture and reinforce its position as a symbol of resilience and self-expression. XG’s authentic voice and their magnetic appeal are expected to bring a fresh perspective and an energized appeal to the G-SHOCK narrative.
“We are thrilled to welcome XG to the G-SHOCK family as our new Global Ambassador,” stated a representative from Casio. “XG embodies the spirit of innovation, creativity, and a relentless pursuit of pushing boundaries, qualities that are deeply ingrained in the DNA of G-SHOCK. Their global reach and their ability to connect with diverse audiences align perfectly with our vision for the brand’s future. We are confident that this partnership will inspire and empower individuals around the world to embrace their own unique journeys with confidence and resilience, just as G-SHOCK has done for decades.”
The announcement heralds a series of exciting initiatives and campaigns that will feature XG prominently, showcasing how the G-SHOCK brand continues to adapt and thrive in a constantly evolving world. These collaborations are anticipated to highlight the fusion of technology, fashion, and music, offering a dynamic platform for both XG and G-SHOCK to showcase their shared values and influence.
XG expressed their enthusiasm for the partnership, stating, “It is an incredible honor to be appointed as the Global Ambassador for G-SHOCK. We have always admired G-SHOCK for its iconic design, its commitment to toughness, and its ability to transcend trends. As artists, we strive to create music that is both powerful and enduring, and we see a strong parallel in G-SHOCK’s legacy. We are excited to embark on this journey with Casio and to share the spirit of G-SHOCK with our fans and beyond.”
This partnership is set to redefine the visual and cultural landscape of the G-SHOCK brand, promising to introduce innovative products and engaging content that will captivate audiences worldwide. Casio looks forward to a fruitful and impactful collaboration with XG, further cementing G-SHOCK’s status as a beloved and aspirational brand for generations to come.
Casio Announces XG as Global Ambassador for G-SHOCK Brand
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