Mountain Dew recently announced the exciting launch of its “Thirst Guards” initiative, a campaign designed to help consumers beat the heat and stay refreshed. This new endeavor is being brought to life in collaboration with country music superstar Cole Swindell and a stylish, limited-edition Pit Viper eyewear collection.
The “Thirst Guards” campaign aims to provide a fun and engaging way for fans to connect with the iconic brand while celebrating the spirit of summer. The partnership with Cole Swindell, a beloved figure in the country music scene, is set to bring a unique energy to the initiative, resonating with his extensive fanbase.
Adding an extra layer of excitement, Mountain Dew has also unveiled a special limited-edition collaboration with Pit Viper, known for its bold and distinctive eyewear. This partnership promises a collection that embodies the adventurous and vibrant spirit of both brands, offering fans a chance to express their style.
While specific details about the “Thirst Guards” initiatives and the Pit Viper collaboration are eagerly awaited, the announcement signals a promising summer of refreshment and entertainment from Mountain Dew. This collaboration highlights the brand’s commitment to creating engaging experiences for its consumers, blending music, style, and their signature refreshing beverages.
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PR Newswire Entertainment Media published ‘MOUNTAIN DEW LAUNCHES “THIRST GUARDS” WITH COUNTRY MUSIC SUPERSTAR COLE SWINDELL AND LIMITED-EDITION PIT VIPER COLLABORATION’ at 2025-06-30 13:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.