Smart and PayJoy Join Forces to Unlock Financial Opportunities for Filipino Consumers
Manila, Philippines – June 30, 2025 – In a significant stride towards greater financial inclusion, Smart Communications, Inc. (Smart), a subsidiary of the Philippines’ leading wireless provider, PLDT, has announced a strategic partnership with PayJoy, a pioneer in mobile device financing. This collaboration aims to significantly expand access to credit for a broader segment of Filipino consumers, empowering them to acquire essential mobile devices and participate more fully in the digital economy.
The partnership, detailed in a recent announcement by PR Newswire, marks a pivotal moment in making valuable financial tools and essential technology more accessible to underserved populations across the Philippines. By leveraging PayJoy’s innovative technology and Smart’s extensive reach, the initiative is poised to create a tangible impact on the financial well-being of many Filipinos.
At its core, the collaboration focuses on providing a flexible and accessible way for individuals to finance the purchase of smartphones and other mobile devices. This is particularly impactful in a nation where mobile technology serves as a primary gateway to information, communication, education, and economic opportunities. Many Filipinos may face challenges in affording high-quality devices outright, and this partnership seeks to bridge that gap.
PayJoy’s unique approach involves a device-locking technology that allows customers to pay for their smartphones over time. This innovative model provides a secure and manageable payment plan, reducing the risk for both the provider and the consumer. By integrating with Smart’s services, the partnership can seamlessly offer these financing solutions to Smart’s vast customer base, including those who may not have established credit histories.
This initiative is expected to benefit a wide array of Filipinos, from students needing devices for online learning to entrepreneurs seeking to expand their businesses through mobile connectivity, and families looking to stay connected. Access to affordable and reliable mobile devices is increasingly crucial for daily life and economic participation in the modern world, and this partnership directly addresses that need.
A spokesperson for Smart commented on the partnership, highlighting the company’s commitment to digital empowerment. “We are thrilled to collaborate with PayJoy to bring these innovative financing solutions to our customers,” the spokesperson stated. “This partnership aligns perfectly with our mission to provide accessible technology and services that enable Filipinos to thrive in the digital age. We believe that by simplifying access to essential devices, we can unlock greater opportunities for economic growth and personal development across the country.”
Echoing this sentiment, a representative from PayJoy expressed enthusiasm for the joint venture. “The Philippines is a dynamic market with immense potential, and we are excited to partner with Smart, a company deeply rooted in serving the Filipino people,” they said. “Our goal is to make the benefits of mobile technology universally accessible through responsible and innovative financing. Together with Smart, we are confident that we can empower countless Filipino consumers with the tools they need to improve their lives and livelihoods.”
The strategic alliance between Smart and PayJoy is anticipated to foster greater financial inclusion by providing a clear pathway for consumers to build positive credit experiences. As more Filipinos gain access to smartphones and manage their payments responsibly, they can gradually build a financial footprint, potentially opening doors to other credit-based services in the future.
This partnership underscores a growing trend of telecommunications companies and fintech innovators collaborating to address societal needs and promote economic progress. The combined strengths of Smart’s extensive network and customer engagement, along with PayJoy’s cutting-edge device financing technology, are set to make a substantial and positive impact on the lives of many Filipino consumers.
Smart and PayJoy Partner to Expand Access to Credit, Empowering More Filipino Consumers
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