Here is a detailed article about the news from the Ministry of Environment, Water and Agriculture:
Ministry of Environment, Water and Agriculture Strengthens National Agricultural Product Marketing with Strategic Othaim Markets Agreements
Riyadh, Saudi Arabia – The Ministry of Environment, Water and Agriculture (MEWA) has taken a significant step forward in bolstering the marketing and distribution of Saudi Arabia’s national agricultural products. On Sunday, September 25, 2022, a series of important agreements were signed, marking a strategic collaboration aimed at enhancing the reach and accessibility of high-quality local produce through the extensive network of Othaim Markets.
His Excellency the Vice Minister of Environment, Water and Agriculture, Mr. Mansour bin Hilal Al-Mushaiti, graciously attended and witnessed the signing of these pivotal agreements. This high-level presence underscores the Ministry’s commitment to fostering robust partnerships that directly benefit Saudi farmers and contribute to the Kingdom’s food security objectives.
The agreements, formalized with Othaim Markets, one of the leading retail chains in Saudi Arabia, are designed to create new and expanded channels for marketing a diverse range of national agricultural products. This initiative is expected to provide a significant boost to local farmers by offering them more direct and efficient routes to consumers across the Kingdom.
The primary objectives behind these collaborations include:
- Expanding Market Access: Providing a wider platform for Saudi agricultural producers to showcase and sell their goods.
- Promoting Local Produce: Increasing consumer awareness and preference for domestically grown, high-quality agricultural products.
- Supporting Farmers: Ensuring fair pricing and improved market opportunities for the agricultural sector.
- Enhancing Food Security: Strengthening the local supply chain and reducing reliance on imports by promoting domestic production and consumption.
- Driving Economic Growth: Contributing to the development of the agricultural sector as a key pillar of Saudi Arabia’s economic diversification efforts under Vision 2030.
These agreements represent a crucial element in MEWA’s ongoing strategy to empower the agricultural sector, improve its competitiveness, and ensure the availability of fresh, healthy, and locally sourced food for all Saudi households. The partnership with Othaim Markets is a testament to the Ministry’s proactive approach in building strong alliances within the private sector to achieve these vital national goals.
The Ministry of Environment, Water and Agriculture remains dedicated to supporting the agricultural community and ensuring the continued success and growth of Saudi Arabia’s agricultural landscape. This latest initiative signifies a positive advancement in making national agricultural products more readily available and appreciated by consumers throughout the Kingdom.
نائب وزير “البيئة” يشهد توقيع عددٍ من الاتفاقيات لتسويق المنتجات الزراعية الوطنية عبر أسواق العثيم
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mewa.gov.sa published ‘نائب وزير “البيئة” يشهد توقيع عددٍ من الاتفاقيات لتسويق المنتجات الزراعية الوطنية عبر أسواق العثيم’ at 2022-09-25 00:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.