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Ministry of Environment Launches “It is Pure” Campaign for Hajj 1446 AH, Emphasizing Islamic Environmental Stewardship
Riyadh, KSA – The Ministry of Environment, Water and Agriculture (MEWA) has announced the launch of a significant environmental awareness campaign titled “It is Pure” (إنها طاهرة). This initiative is set to take place during the upcoming Hajj season of 1446 AH, with a core focus on promoting environmental preservation through the lens of Islamic principles.
The “It is Pure” campaign underscores the deep connection between environmental responsibility and Islamic teachings. The Ministry aims to leverage the spiritual significance of the Hajj pilgrimage to reinforce the message of cleanliness, sustainability, and respect for the natural world, as deeply rooted in Islamic tradition.
During this sacred period, millions of pilgrims gather in holy sites, making environmental stewardship particularly crucial. The campaign will likely involve a multi-faceted approach to educate pilgrims and the wider community on best practices for waste management, water conservation, and minimizing their ecological footprint. By framing these actions within an Islamic context, MEWA hopes to foster a sense of personal accountability and encourage a more conscious engagement with the environment.
The timing of the campaign during Hajj 1446 AH is strategic, capitalizing on the immense gathering of Muslims from across the globe. This provides a unique opportunity to disseminate a powerful message of environmental consciousness that can resonate with a diverse audience, potentially influencing attitudes and behaviors both during and after their spiritual journey.
Further details regarding the specific activities, educational materials, and outreach strategies of the “It is Pure” campaign are expected to be released closer to the commencement of the Hajj season. However, the Ministry’s proactive stance in integrating Islamic values with environmental protection signals a commitment to fostering a harmonious relationship between faith and nature, ensuring the sanctity of the holy sites and the surrounding environment for generations to come.
وزارة “البيئة” تطلق حملة “إنها طاهرة” للحفاظ على البيئة من منظور إسلامي خلال موسم حج 1446هـ
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mewa.gov.sa published ‘وزارة “البيئة” تطلق حملة “إنها طاهرة” للحفاظ على البيئة من منظور إسلامي خلال موسم حج 1446هـ’ at 2025-06-04 00:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.