ViewLift Enhances Accessibility with Strategic Expansion onto Comcast’s Xfinity and Xumo Platforms, Welcomes Charles Mellilo as Chief Business Officer
Philadelphia, PA – June 26, 2025 – ViewLift, a leading end-to-end video delivery platform, is pleased to announce a significant expansion of its distribution network with the official launch of its services on Comcast’s widely-used Xfinity and Xumo platforms. This strategic move promises to bring ViewLift’s diverse content offerings to a broader audience, enhancing the accessibility and reach of its partner content creators.
The integration with Comcast, a global media and technology leader, represents a pivotal step in ViewLift’s mission to empower content providers and deliver exceptional viewing experiences. By making its platform available through Xfinity, the company gains access to millions of households across the United States, offering a seamless and integrated way for subscribers to discover and enjoy a wide array of premium video content.
Simultaneously, the launch on Xumo, Comcast’s free, ad-supported streaming platform, further extends ViewLift’s reach into the rapidly growing free streaming market. This dual presence on both a leading pay-TV service and a popular AVOD platform underscores ViewLift’s commitment to meeting consumers where they are and providing versatile distribution solutions.
In conjunction with this exciting distribution growth, ViewLift is also proud to announce the appointment of Charles Mellilo as its new Chief Business Officer. Mr. Mellilo brings a wealth of experience and a proven track record in business development, strategic partnerships, and revenue growth within the media and technology sectors. His leadership is expected to be instrumental in driving ViewLift’s continued expansion and solidifying its position in the market.
“We are thrilled to join forces with Comcast, a company that shares our dedication to innovation and delivering exceptional entertainment experiences,” said [Insert ViewLift CEO Name and Title if available in the press release, otherwise omit or use a generic title]. “This expansion onto Xfinity and Xumo is a testament to our growing ecosystem and our commitment to providing our content partners with the widest possible audience. We are confident that this partnership will unlock significant new opportunities for growth and engagement.”
The addition of Charles Mellilo to the executive team further strengthens ViewLift’s strategic capabilities. His expertise in navigating complex business landscapes and forging impactful relationships will be invaluable as ViewLift continues to scale its operations and introduce new features and services.
“I am incredibly excited to join ViewLift at such a dynamic time in its journey,” stated Charles Mellilo. “The company’s innovative platform and its focus on empowering content creators are truly impressive. I look forward to contributing to ViewLift’s continued success and driving strategic initiatives that will further enhance its market presence and value proposition.”
This collaboration with Comcast and the appointment of Mr. Mellilo signify a period of significant momentum for ViewLift, reinforcing its role as a key player in the evolving video distribution landscape. The company remains dedicated to providing its partners with robust tools and expansive reach, ensuring that premium content is accessible to a global audience.
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
PR Newswire Sports published ‘ViewLift Expands Distribution with Launch on Comcast’s Xfinity and Xumo; Appoints Charles Mellilo as Chief Business Officer’ at 2025-06-26 12:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.