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Experian Ascend Delivers Impressive 183% ROI for Banks and Lenders, Independent Study Finds
A recent independent study has revealed that the Experian Ascend platform provides a substantial return on investment (ROI) of 183% for banks and lenders operating globally. This significant figure highlights the platform’s effectiveness in delivering tangible benefits to financial institutions.
What is Experian Ascend?
Experian Ascend is a powerful data and analytics platform designed to help banks and lenders make better decisions throughout the customer lifecycle. Think of it as a sophisticated tool that allows these institutions to:
- Understand their customers better: By aggregating and analyzing vast amounts of data (including traditional credit data, alternative data, and market insights), Ascend paints a more complete picture of each customer’s financial situation and risk profile.
- Improve decision-making: Ascend provides advanced analytics, modeling capabilities, and decision-support tools that enable lenders to make more informed and accurate decisions about loan approvals, credit limits, pricing, and fraud detection.
- Streamline operations: By automating processes and providing real-time insights, Ascend helps lenders become more efficient, reduce costs, and improve the overall customer experience.
Key Benefits Driving the 183% ROI
While the specific details of the independent study are not available in the initial announcement, we can infer the key benefits likely contributing to such a high ROI:
- Reduced Credit Losses: By using Ascend’s advanced risk assessment capabilities, lenders can better identify and avoid high-risk borrowers, leading to a decrease in loan defaults and associated financial losses.
- Increased Loan Originations: Ascend helps lenders identify and approve more qualified borrowers, enabling them to expand their lending portfolio and generate more revenue. The platform likely helps in identifying underserved segments and personalizing offers.
- Improved Efficiency: Automation of tasks like credit scoring and fraud detection reduces manual effort, allowing employees to focus on higher-value activities. This translates into lower operational costs.
- Enhanced Customer Experience: Faster loan approvals, personalized offers, and improved customer service contribute to higher customer satisfaction and loyalty.
- Better Regulatory Compliance: Ascend helps lenders comply with complex regulatory requirements by providing robust data management and reporting capabilities. This reduces the risk of fines and penalties.
- Competitive Advantage: Banks and lenders who effectively leverage data and analytics to improve their operations gain a significant competitive advantage in the marketplace.
Why is a 183% ROI Significant?
A 183% ROI is considered very strong. It means that for every dollar invested in the Experian Ascend platform, banks and lenders are seeing a return of $1.83. This demonstrates the platform’s ability to deliver significant financial benefits and justifies the investment.
Implications for the Banking and Lending Industry
This study highlights the growing importance of data and analytics in the banking and lending industry. As the financial landscape becomes increasingly complex and competitive, institutions need to leverage advanced technologies like Experian Ascend to:
- Stay ahead of the curve: Embrace data-driven decision-making to improve performance and adapt to changing market conditions.
- Manage risk effectively: Use sophisticated risk assessment tools to mitigate potential losses and ensure financial stability.
- Enhance customer relationships: Provide personalized experiences and build stronger customer loyalty.
- Drive innovation: Explore new lending models and products based on data-driven insights.
In Conclusion
The independent study confirming a 183% ROI for Experian Ascend underscores the platform’s value as a powerful tool for banks and lenders seeking to improve their performance, manage risk, and enhance customer experiences. The findings serve as a compelling testament to the transformative potential of data and analytics in the financial services industry. Financial institutions looking to modernize their operations and gain a competitive edge should carefully consider the benefits offered by platforms like Experian Ascend.
The AI has delivered the news.
The following question was used to generate the response from Google Gemini:
At 2025-06-04 17:19, ‘Une étude indépendante montre que la plateforme Experian Ascend a offert un retour sur investissement de 183 % aux banques et prêteurs internationaux’ was published according to Business Wire French Language News. Please write a detailed article with related information in an easy-to-understand manner. Please answer in English.
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