Okay, let’s break down the “labubu” trend in Brazil according to Google Trends. As of May 23, 2025, at 09:40, it’s a trending keyword, meaning there’s a sudden surge in people searching for it. Here’s a detailed article explaining what it likely is, why it’s trending, and related information:
Labubu Takes Brazil by Storm: What is it and Why is Everyone Talking About It?
Brazil is buzzing! The keyword “labubu” has exploded on Google Trends, indicating a massive wave of interest across the country. But what exactly is Labubu, and why is everyone suddenly searching for it?
Understanding Labubu: The Likely Explanation
While pinpointing the exact cause of a trending topic without more context is tricky, the most plausible explanation is that “Labubu” refers to the Labubu doll or figure created by the Hong Kong-based designer Kasing Lung.
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Kasing Lung and The Monsters: Labubu is part of a series of characters called “The Monsters,” a collection of whimsical and slightly mischievous creatures. Kasing Lung’s unique artistic style blends fantasy, folklore, and a touch of darkness, creating characters that are both cute and intriguing.
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Labubu: The Character: Labubu itself is often depicted as a creature with rabbit-like ears (sometimes described as elven ears), often wearing a mischievous grin. It’s part of Kasing Lung’s “The Monsters” series, and he has gained popularity for the quirky and unusual design.
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Collectible Figures and Toys: The most common form of Labubu that people are searching for are collectible figures, often blind-boxed. These blind boxes add to the excitement, as you don’t know which character you’ll get until you open it. They come in a variety of series, collaborations, and limited editions. The popularity of blind box toys, in general, has fueled the interest in Labubu.
Why is Labubu Trending in Brazil? Possible Reasons:
Several factors could be driving the surge in interest in Labubu in Brazil:
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Social Media Hype: The most likely catalyst is viral content on social media platforms like TikTok, Instagram, and YouTube. Videos showcasing Labubu collections, unboxing experiences, customizations, and creative content using the figures could be spreading rapidly. Brazilian influencers and content creators may be featuring Labubu, further amplifying its reach.
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Blind Box Toy Trend: The blind box toy trend is global. People enjoy the thrill of the mystery, the collectibility aspect, and the community that forms around collecting specific series. Brazil is no exception and is likely already familiar with other blind box franchises. Labubu is just the new ‘it’ toy.
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Pop Culture Appeal: The aesthetics of Labubu, combining cuteness with a touch of the unusual, may resonate with Brazilian pop culture trends. It’s visual appeal is likely a significant factor.
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Retail Availability (or Lack Thereof): It’s also possible that the search trend is driven by curiosity surrounding where to buy Labubu in Brazil. Scarcity, limited edition releases, and online marketplaces can also fuel demand. Limited availabilty often drives up prices on the secondary market, making Labubu figures more desirable.
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Events and Collaborations: The brand might have launched a collaboration with a Brazilian artist, company, or event, raising the character’s profile. A recent expo, a festival or partnership could have focused attention on the brand.
What Brazilians are Likely Searching For:
Given the assumption that the “Labubu” trend refers to the figures, Brazilian searchers are likely looking for:
- “Labubu toy” / “Boneco Labubu” (Portuguese)
- “Where to buy Labubu in Brazil” / “Onde comprar Labubu no Brasil”
- “Labubu price” / “Preço Labubu”
- “Labubu unboxing”
- “Labubu Kasing Lung”
- “Labubu blind box” / “Labubu caixa cega”
- “Labubu The Monsters”
Implications of the Trend:
- Opportunity for Retailers: Local retailers in Brazil should consider stocking Labubu figures (if they aren’t already) to capitalize on the demand.
- Opportunity for Content Creators: Brazilian content creators can leverage the trend by creating content related to Labubu collections, customizations, unboxing videos, and reviews.
- Brand Awareness: The trend presents a significant opportunity for the designer and manufacturers to build brand awareness and expand the Labubu fanbase in Brazil.
- Monitor the Trend: It’s important to monitor the trend to understand the specific nuances driving the demand. Is it a particular series of figures? A specific artist collaboration? This will inform strategies for capitalizing on the interest.
In Conclusion:
The sudden surge in searches for “labubu” in Brazil likely points to the growing popularity of the Labubu figure and “The Monsters” franchise designed by Kasing Lung. Social media, the blind box toy trend, and the character’s unique aesthetic are likely contributing to this phenomenon. It presents opportunities for retailers, content creators, and the brand itself to connect with a new audience in Brazil. The trend is a perfect example of the power of social media and the global appeal of collectible toys.
AI reported the news.
The answer was obtained from Google Gemini based on the following question:
At 2025-05-23 09:40, ‘labubu’ has become a trending keyword according to Google Trends BR. Please write a detailed article with related information in an easy-to-understand manner. Please answer in English.
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