Supporting Atlantic Canada’s World-Renowned Music Industry
Ottawa, ON – February 26, 2025 (14:46 ET) – The federal government today announced a significant investment aimed at bolstering Atlantic Canada’s thriving and internationally recognized music industry. The multi-faceted initiative, details of which were unveiled at a press conference held in Halifax, Nova Scotia, aims to support artists, infrastructure, and export opportunities within the region.
The initiative, dubbed “Atlantic Sounds Forward,” represents a commitment to nurturing the unique cultural identity and economic potential that Atlantic Canada’s music scene offers. With genres ranging from traditional Celtic and folk music to contemporary rock, pop, and hip-hop, the region boasts a rich tapestry of sounds that have resonated with audiences worldwide.
“Atlantic Canada’s music scene is not just entertainment; it’s a crucial part of our national identity and a powerful economic engine,” stated the Minister of Canadian Heritage, Isabella Rossi, at the press conference. “This investment will ensure that our talented artists have the resources they need to thrive, compete on a global stage, and continue to share their incredible stories with the world.”
Key Components of the “Atlantic Sounds Forward” Initiative:
The “Atlantic Sounds Forward” initiative is structured around three core pillars:
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Artist Development & Training (CAD $25 Million): This pillar focuses on providing direct support to emerging and established artists in Atlantic Canada. Key components include:
- Grant Programs: Expanded grant programs offering financial assistance for recording, touring, marketing, and professional development. These grants will prioritize artists from diverse backgrounds and underrepresented communities.
- Mentorship Programs: Establishing structured mentorship programs pairing experienced industry professionals with emerging artists to provide guidance and support in areas such as songwriting, performance, business management, and navigating the music industry.
- Industry Workshops & Training: Funding for workshops and training sessions focused on key skills such as music production, digital marketing, grant writing, and legal aspects of the music business. These sessions will be held across the Atlantic provinces.
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Infrastructure Enhancement (CAD $15 Million): Recognizing the importance of robust infrastructure, this pillar aims to upgrade and expand music-related facilities across the region. This includes:
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Venue Upgrades: Providing funding for upgrades to existing music venues, including sound systems, lighting, accessibility improvements, and stage enhancements.
- Recording Studio Modernization: Supporting the modernization of recording studios through investments in updated equipment, software, and acoustical improvements.
- Digital Infrastructure Development: Investing in the development of digital infrastructure, such as online platforms and databases, to connect artists with industry professionals and audiences both nationally and internationally.
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Export & International Market Development (CAD $10 Million): This pillar is designed to help Atlantic Canadian artists reach new markets and expand their international presence. Initiatives include:
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International Touring Grants: Providing financial support for artists to tour and perform at international festivals and conferences.
- Trade Mission Participation: Facilitating participation in international music industry trade missions and showcases, allowing artists to network with potential partners and promoters.
- Market Research & Intelligence: Conducting market research to identify emerging opportunities for Atlantic Canadian music in international markets.
- Strategic Partnerships: Fostering strategic partnerships with international music organizations and festivals to promote Atlantic Canadian artists.
Industry Reactions:
The announcement has been met with widespread enthusiasm from the Atlantic Canadian music industry.
“This is a game-changer for our region,” said Sarah MacDonald, Executive Director of Music Nova Scotia. “The ‘Atlantic Sounds Forward’ initiative will provide much-needed resources to help our artists compete on a global stage and continue to build a vibrant and sustainable music ecosystem.”
Musician and songwriter, David Chen, echoed this sentiment. “This funding is incredible news. It will allow me to invest in recording my new album and touring internationally, something I wouldn’t have been able to do without this support.”
Looking Ahead:
The “Atlantic Sounds Forward” initiative is expected to have a significant impact on the Atlantic Canadian music industry, creating new opportunities for artists, strengthening the region’s cultural identity, and contributing to its economic growth. The government has committed to ongoing consultation with industry stakeholders to ensure the initiative remains responsive to the evolving needs of the music community.
The application process for the various grant and funding programs will be detailed on the Canadian Heritage website in the coming weeks. The government encourages all eligible artists and organizations to apply. This investment signals a strong commitment to the long-term vitality and success of Atlantic Canada’s world-renowned music industry.
Supporting Atlantic Canada’s world-renowned music industry
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