DORAS Fined €144,000 for Misleading Practices
Paris, February 13, 2025 – The French Ministry of Economy has imposed a €144,000 fine on DORAS (SIRET number: 01585179300016) for misleading commercial practices.
Misleading Claims
An investigation by the French Competition, Consumption, and Fraud Repression Directorate (DGCCRF) found that DORAS had made misleading claims about the benefits of its home cleaning services. Specifically, the company advertised its services as providing “guaranteed disinfection” and “complete elimination of bacteria and viruses.”
However, the DGCCRF determined that these claims were not supported by scientific evidence. The cleaning products used by DORAS were not shown to be effective against all bacteria and viruses, and the company did not provide any evidence that its services provided complete disinfection.
Unfair Competition
The DGCCRF also found that DORAS’s misleading claims were harming конкуренция with other legitimate cleaning companies. By falsely claiming to provide superior disinfection services, DORAS was gaining an unfair advantage over competitors who did not engage in such practices.
Legal Action
Following the investigation, the DGCCRF took legal action against DORAS for:
- Misleading commercial practices
- Unfair competition
The Paris Commercial Court found DORAS liable for the offenses and imposed a fine of €144,000.
Consequences
The fine is a significant penalty for DORAS and sends a strong message that misleading commercial practices will not be tolerated. In addition to the financial penalty, the company may also face reputational damage and loss of consumer trust.
Consumer Protection
The enforcement action against DORAS is a reminder of the importance of consumer protection. Consumers have a right to accurate and truthful information about products and services they purchase. Misleading practices, such as the ones engaged in by DORAS, undermine consumer confidence and harm fair competition.
Additional Information
- DORAS has been given 30 days to pay the fine.
- The company has the right to appeal the decision.
- The DGCCRF will continue to monitor cleaning companies for misleading claims.
Amende de 144 000 € prononcée à l’encontre de la société DORAS (numéro de SIRET : 01585179300016)
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