Italian Government Allocates €250 Million to Boost Fashion Industry in 2025
Rome, January 24, 2025 – The Italian government has announced a €250 million investment package to support the country’s fashion industry and stimulate its recovery in the coming years. The announcement was made by Minister for Enterprise and Made in Italy Adolfo Urso during a press conference in Rome.
“The fashion industry is a strategic sector for our economy, representing over 8% of our GDP and employing millions of people,” said Urso. “This unprecedented investment will provide essential support to businesses and help them overcome the challenges posed by the ongoing pandemic and geopolitical instability.”
The funds will be allocated through various initiatives, including:
- Research and Development Grants: €50 million will be invested in research and development projects that focus on innovation and sustainability.
- Digital Transformation Support: €75 million will be dedicated to assisting businesses with their digital transformation, including e-commerce, social media marketing, and data analytics.
- International Promotion Campaigns: €100 million will be used to fund international marketing campaigns that promote Italian fashion brands and products.
- Business Loans and Guarantees: €25 million will be available as low-interest loans and guarantees to help businesses with cash flow and expansion needs.
“This investment is a testament to the government’s commitment to supporting our businesses and ensuring the long-term growth of the fashion industry,” added Urso. “We believe that this package will provide the necessary resources to boost competitiveness, create jobs, and reinforce Italy’s position as a global fashion leader.”
The initiative has been welcomed by industry representatives, who have praised the government’s proactive approach to supporting the sector.
“This investment is a lifeline for our industry,” said Carlo Capasa, President of the National Chamber of Italian Fashion. “It will help us not only to recover from the pandemic but also to invest in the future and become more innovative and sustainable.”
The announcement comes as Italy’s fashion industry faces a number of challenges, including rising production costs, supply chain disruptions, and increased competition from emerging markets. The government hopes that the €250 million investment will mitigate these challenges and pave the way for a strong recovery in the years to come.
Moda, Urso: massimo sforzo per rilancio, 250 mln per le imprese nel 2025
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