economie.gouv.fr,Pratiques commerciales trompeuses et réputées trompeuses dans la vente de compléments alimentaires


Misleading and Deceptive Commercial Practices in the Sale of Food Supplements

January 6, 2025

The French Ministry of Economy has issued a warning regarding misleading and deceptive commercial practices in the sale of food supplements. This action follows an investigation by the Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF).

Key Findings:

The investigation revealed numerous instances of misleading or deceptive claims made by food supplement manufacturers and distributors. These claims often suggested that the products had health benefits that were not supported by scientific evidence.

Specifically, the DGCCRF identified the following types of misleading claims:

  • Health claims without scientific basis: Products advertised as curing or preventing diseases without any credible evidence.
  • Unwarranted therapeutic claims: Supplements claiming to treat specific medical conditions, which should only be handled by healthcare professionals.
  • Exaggeration of benefits: Products claiming to dramatically improve health, energy levels, or physical performance without substantial evidence.
  • Deceptive labeling and packaging: Misleading statements or images on packaging that suggest the products have specific health benefits.

Consequences:

The DGCCRF has initiated proceedings against several companies for engaging in misleading or deceptive commercial practices. These proceedings may result in administrative sanctions, including fines and commercial penalties.

The Ministry of Economy has also issued a number of measures to protect consumers from these practices:

  • Increased market surveillance: Enhanced monitoring of the food supplement industry to identify and combat misleading claims.
  • Enforcement of regulations: Stricter enforcement of existing regulations that prohibit false or deceptive advertising.
  • Consumer education: Public awareness campaigns to inform consumers about the potential risks associated with misleading health claims.

Advice for Consumers:

The Ministry of Economy advises consumers to exercise caution when purchasing food supplements. Consumers should:

  • Be skeptical of exaggerated claims: Question any product that promises exceptional health benefits.
  • Check for scientific evidence: Look for products that are supported by reputable scientific studies.
  • Consult healthcare professionals: Before taking any food supplement, consult a healthcare professional to discuss potential risks and benefits.
  • Report misleading claims: If consumers encounter misleading claims about food supplements, they should report them to the DGCCRF.

Impact on the Industry:

The crackdown on misleading commercial practices is expected to have a significant impact on the food supplement industry. Companies that engage in deceptive marketing tactics may face legal consequences and a loss of consumer trust.

It is hoped that these measures will improve the safety and transparency of the food supplement market, and protect consumers from being misled into purchasing products with exaggerated or unsubstantiated health claims.


Pratiques commerciales trompeuses et réputées trompeuses dans la vente de compléments alimentaires

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