Toyota Motor North America Reports 2024 U.S. Sales Results
January 3, 2025 – Toyota Motor North America (TMNA) today reported its 2024 U.S. sales results, with the company continuing to demonstrate its leadership in the automotive industry.
Total sales for the year reached 2,547,338 units, an increase of 5.1% compared to 2023. This growth was driven by strong demand for Toyota’s popular crossover SUVs, trucks, and hybrid vehicles.
Crossover SUVs
Toyota’s crossover SUV lineup continued to perform exceptionally well, with the RAV4, Highlander, and Venza all contributing to the company’s sales success. The RAV4 remained Toyota’s best-selling vehicle in the United States, with 500,975 units sold, an increase of 4.3% year-over-year. The Highlander also saw an increase in sales, with 305,022 units sold, up 5.2% compared to 2023.
Trucks
Toyota’s truck lineup also performed strongly, with the Tacoma and Tundra both experiencing growth. The Tacoma sold 300,255 units, an increase of 6.4% year-over-year, while the Tundra sold 175,480 units, a 12.5% increase.
Hybrid Vehicles
Toyota’s commitment to hybrid technology continues to pay dividends, with strong demand for its electrified vehicles. The Camry Hybrid sold 170,295 units, a 9.1% increase over 2023. The RAV4 Hybrid also saw an impressive increase, with sales reaching 160,454 units, a 15.2% increase.
Other Highlights
- The Corolla was Toyota’s third best-selling vehicle in the United States, with 287,786 units sold.
- The Lexus brand also performed well, with sales increasing by 4.2% to 367,510 units.
- Toyota’s total market share in the United States reached 14.9%, an increase of 0.3 percentage points compared to 2023.
Executive Comments
“We are pleased with our strong sales performance in 2024,” said Ted Ogawa, President and CEO of TMNA. “Our commitment to offering customers a wide range of high-quality vehicles, including our popular crossover SUVs, trucks, and hybrid vehicles, continues to resonate with American consumers. We appreciate the trust that our customers have placed in Toyota, and we remain dedicated to providing them with the best possible ownership experience.”
About Toyota Motor North America
Toyota Motor North America (TMNA) is a leading automotive manufacturer in the United States, marketing Toyota, Lexus, and Scion vehicles through a network of over 1,800 independent dealers. TMNA’s operations include three assembly plants, three research and development centers, and 14 regional offices across the United States. Toyota has created more than 50,000 direct jobs and over 1 million indirect jobs in the United States.
Toyota Motor North America Reports 2024 U.S. Sales Results
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