Minister Martinez Ferrada Announces Support for Indigenous Tourism in Yukon
2024-12-04 20:07
Whitehorse, Yukon – Today, the Honourable Lisa Marie Martinez Ferrada, Minister of Indigenous Tourism and Reconciliation, announced an investment of $2 million over two years to support Indigenous tourism in Yukon. This investment will help Indigenous tourism businesses develop and market their products and services, and will also support training and capacity building for Indigenous tourism operators.
“Indigenous tourism is a vital part of Canada’s tourism industry, and it is essential that we support Indigenous businesses and communities to succeed,” said Minister Martinez Ferrada. “This investment will help Indigenous tourism businesses in Yukon grow and create jobs, and will also help to promote and celebrate Indigenous culture and heritage.”
The investment will be used to fund a number of initiatives, including:
- Marketing and development: $1 million will be used to help Indigenous tourism businesses develop and market their products and services. This could involve creating websites, developing marketing materials, and attending trade shows.
- Training and capacity building: $1 million will be used to provide training and capacity building for Indigenous tourism operators. This could involve training in business management, marketing, and customer service.
The investment is part of the Government of Canada’s commitment to support Indigenous tourism in Canada. In 2019, the government announced a $50 million Indigenous Tourism Fund to support Indigenous tourism businesses and communities across the country.
“This investment will make a real difference in the lives of Indigenous people in Yukon,” said Chief Doris Bill of the Champagne and Aishihik First Nation. “It will help our businesses grow and create jobs, and it will also help to promote and celebrate our culture and heritage.”
The Yukon is home to a number of Indigenous tourism businesses, including cultural tours, guided hikes, and wildlife viewing experiences. The investment will help these businesses to grow and succeed, and will also help to attract more visitors to the Yukon.
“Indigenous tourism is a unique and valuable part of the Yukon experience,” said Yukon Minister of Tourism and Culture, Ranj Pillai. “This investment will help Indigenous tourism businesses in the Yukon to grow and succeed, and will also help to promote and celebrate Indigenous culture and heritage.”
The investment was announced at the Yukon Tourism Industry Conference in Whitehorse. The conference is a gathering of tourism industry professionals from across the Yukon, and provides an opportunity to network and learn about the latest trends in tourism.
Minister Martinez Ferrada to announce support for Indigenous tourism in Yukon
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