Displaying Prices: What You Need to Know
French law requires all businesses to display prices clearly and visibly to consumers. This is known as the “affichage des prix”. The rules governing the display of prices are set out in the Consumer Code (Articles L112-1 to L112-10).
What Information Must Be Displayed?
The following information must be displayed clearly and visibly:
- The price of the product or service, including all taxes and fees.
- The unit price, if the product is sold by weight, volume, or other unit of measure.
- Any discounts or promotions that are being offered.
- The total price of the purchase, including all taxes and fees.
How Must Prices Be Displayed?
Prices must be displayed in a way that is easy for consumers to read and understand. The following guidelines apply:
- The price must be displayed in numbers that are at least 5 mm high.
- The unit price must be displayed in numbers that are at least 3 mm high.
- The total price must be displayed in numbers that are at least 7 mm high.
- The currency symbol (€) must be displayed next to the price.
- The price must be displayed in a contrasting color to the background.
Where Must Prices Be Displayed?
Prices must be displayed in the following locations:
- On the product itself, if it is practical to do so.
- On a shelf or display unit near the product.
- On a menu or price list.
- At the checkout counter.
Penalties for Non-Compliance
Businesses that fail to comply with the rules governing the display of prices may be subject to the following penalties:
- A fine of up to €15,000.
- A prison sentence of up to 6 months.
Additional Information
In addition to the rules governing the display of prices, there are a number of other regulations that businesses must comply with when selling goods or services to consumers. These regulations include the following:
- The obligation to provide consumers with a receipt.
- The obligation to honor the prices that are displayed.
- The prohibition on using misleading or deceptive pricing practices.
Consumers who believe that a business has violated the rules governing the display of prices can file a complaint with the French Competition and Consumer Affairs Authority (DGCCRF).
Affichage des prix : ce que vous devez savoir
The AI has provided us with the news.
I’ve asked Google Gemini the following question, and here’s its response.
economie.gouv.fr a new article on 2024-10-30 10:56 titled “Affichage des prix : ce que vous devez savoir”. Please write a detailed article on this news item, including any relevant information. Answers should be in English.
40